Mailchimp: the dinosaur of email solutions

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Mailchimp: the dinosaur of email solutions

5/5 - (1 vote)

Mailchimp is primarily an email marketing software, but can also be used for automated scenarios.Everyone (or almost everyone) knows Mailchimp.One of the most well-known players in the world of email marketing, the Atlanta-based company has many satisfied customers around the world.

Active Campaign: numerous automation scenarios

A solid option for email automation with a large number of pre-configured scenarios.

Here too, Active Campaign can be  cameroon phone number library compared to Brevo, both solutions offering roughly the same features: sending emails, SMS, Facebook retargeting, on-site notifications and, of course, a visual automation scenario editor.

Disadvantages:

  • An interface only in English.
  • Some features are missing or only  analyze the portfolio of email marketing agencies  accessible through external plug-ins (sending SMS for example).
  • A rudimentary CRM.
  • A simple lead scoring system, based solely on email interactions (opens, clicks, etc.)

For whom?

Bloggers, artists, personal newsletters, self-employed entrepreneurs. Mailchimp is extremely easy to use and affordable for sending emails to a limited number of contacts. However, the solution quickly becomes more expensive for mass mailings and may lack certain features. Therefore, it’s primarily a suitable software for sending simple newsletters.

Benefits :

  • A large number of automation scenario templates.
  • A clean and easy-to-use interface.
  • Good lead nurturing features that allow text services  you to easily move your contacts from one scenario to another based on their score.

Disadvantages:

  • A price that can quickly climb.
  • An incomplete translation of the platform (much information available only in English).
  • Support only in English.

For whom?

Marketing teams in SMEs, self-employed entrepreneurs, bloggers. Active Campaign is a powerful marketing automation software that can be adapted to various needs. Note, however, that once a certain number of contacts have been reached, it is reserved for those with a significant marketing budget (and who speak good English).

 

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