Under the name FRANK the textile chain gave a fashion show for the crème de la crème of the fashion world. At the end of the show. Tt was made clear that these were ‘ordinary’ Zeeman clothes. This valu action won several awards. Take on the role of James Bond Coca-Cola has always been known for their great guerrilla marketing campaigns. The brand launch an online video with the slogan “Coke Zero drives you to unlock the 007 in you challenging unsuspecting travelers to find the 007 in themselves. The price? If the participants manag to complete the assignment within 70 seconds. They won exclusive tickets for the new James Bond film Skyfall.
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It was the perfect way to get attention for Coca-Cola Zero and Skyfall through guerrilla marketing. The action was very successful; it was view 4 million times on YouTube within a week. Offline and online interaction This also brings us to the last tip for setting up your online guerrilla strategy: looking for the connection between offline and online. Platforms like Bahrain Phone Number List YouTube are ideally suit to share your offline guerrilla marketing stunt online with the general public. This also applies to QR codes that can be physically scann or hashtags that are plac offline to be us online on social mia . How to start? To set up the right strategy, start at the beginning: Define clear goals Think carefully about the purpose of your guerrilla marketing campaign. Do you want to draw attention to certain products.
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Or do you want to increase the brand awareness of your company? A successful guerrilla marketing stunt starts with a clear end goal. If your goal and action don’t align well, chances are it will fail. Know who you are advertising for It is important to properly map out your target group. Customer knowlge is essential for a successful guerrilla marketing campaign. If you know TW Lists who your customer is and how to reach them, a campaign can be successful. Map out where your target group is locat (online or offline) and what concerns the target group. When you have insight into this, you can respond exactly to the question of your target group.
