You will have to generate leads and convert them into sales. Lead magnets are a great way to turn visitors into customers, and this article will cover 7 lead magnets that are sure to boost your conversion rates.
What are lead magnets?
If you’re not familiar with the term, lead magnets are a way to collect contact information from potential customers. Typically, an email address is exchanged for additional content or a reward.
These magnets will help you build your email list and phone number lead also showcase the value you provide to your customers.
A free masterclass, webinar, or mini-course is a great way to educate consumers and let them get to know your teaching style and the teaching style of your team.
Think of a question, problem, or topic that your audience often asks.
A free course should appeal to your audience’s interests and serve as a springboard for participants to delve deeper into the topic.
If you offer courses, you may want tsuggest one of your courses that covers the topic in more detail.
Another way to offer education to your consumers is through a content library . It’s up to you to decide what content you fill your library with; however, one easy way to fill it is to record your live streams.
These videos can be uploaded to a library, which can only be accessed via a link sent to the user’s email address.
Free consultation.
People often need advice when they first start doing something. A free consultation is a great building block for your customer relationships. It will highlight your experience and customer service skills.
What’s more, you’ll get to know your audience on a more personal level, and they’ll get to know the people behind your business.
Like courses and webinars, eBooks and guides can be used to educate clients, support their learning, or provide instructions.
Templates are also a great addition because what is the messy middle? most of the work is done for them, so all they have to do is fill in the blanks. These resources will draw attention to your knowledge and strengthen your relationship with your audience.
Downloads can cover frequently asked topics, dive deep into blog post topics, or you can find out what people want to learn more about.
Competitions and prize draws
Sweepstakes and contests are a great way to get people’s attention. It gives business leads those new to the business a chance to try products without risk, while also catering to those who are already loyal to the brand. Visitors will need to provide their contact information to participate.
Contests require a little more effort on the consumer’s part, but the benefits are huge.
Member posts shared on social media provide different perspectives on your products and services.
Hype is another element that competitions cultivate. People will want to share their work and see how other participants see what they can do.
Contest prizes and requirements should be consistent with your brand and relevant to your core audience.
