One of the ways to promote a product or brand on the VKontakte social network is to hold contests in communities. These can be quick
draws with easy conditions or creative contests with valuable prizes. If you follow all the rules and restrictions of the platform, this
method of promotion will allow you to get more new subscribers, It is prohibited to offer users increase audience engagement, increase
sales and brand recognition.
Let’s look at the main competition mechanics that are used in VK and work effectively to promote the community.
Rules, conditions and restrictions of VK giveaways It is prohibited to offer users
The social network has developed a detailed list of rules and restrictions that determine the conditions for holding the giveaways. All of
them are posted at the link in the “Knowledge Base” of the official “VKontakte with Authors” community.
Here are the main points, for violation of which the cook islands business email list community organizing the competition may be
subject to permanent blocking.
- It is forbidden to change the conditions of the competition during its holding. It is also forbidden to extend the terms of the competition in order to collect as many reposts and new subscribers as possible.
-
The contest must have a clear end date, such as December 1. Wording like “We’ll give away our prize when this post gets 1,000 shares” is not allowed. It is prohibited to offer users
- It is prohibited to offer users to subscribe to more than one additional source in the terms of the competition. For example, “Join
- 40 communities and get a 50% discount on our services” – such conditions are unacceptable. For verified communities with more
- than 100 thousand participants, the number of subscriptions to additional sources (sponsors) in competitions is not limited.
- The rules prohibit asking participants to subscribe to description and features of the course the personal profiles of the competition organizers, only to the community
- and one additional source, for example, to the channel of the brand or store on YouTube/Telegram.
- It is prohibited to ask contest participants to tag more than one user of their acquaintances/friends under a publication or to send as many reposts of a post as possible in private messages – all this is actually spam, cheating and is not supported by the social network.
-
Conducting lottery-type draws is not permitted – subscribers must not pay any fee or buy lottery tickets to participate in the competition. It is prohibited to offer users
- The organizer is required to publish information about It is prohibited to offer users the winner’s choice in the comments to the competition post or in a
- separate post on the wall (or in a specially created community topic).
- It is prohibited to delete a competition publication during the competition period.
- Users-moderators who manage the community that europe email organizes the competition cannot be selected among the winners. The only exception is creative competitions, where the choice of the winner depends on voting.
