It just so happened that I’ve recently gotten a lot of questions about whether you have to have a specific theme for your Instagram account. At first, I couldn’t understand why you would even ask such a question. How could you? You HAVE to define what your Instagram account’s theme will be. But then I started to wonder, “Okay, but why do I HAVE to have a specific theme for my account?”
#Offtopic – I don’t know if you know, but as a teenager I wore hoodies and listened to hip hop. And when I hear that “I have to do something”, I always hear the lyrics of the song WWO in my head
I don’t have to do anything, that’s why I have a pure soul .
And this one simple rhyme takako oji director of ogawa coffee usa makes me automatically question every “I have to” I hear along the way.
Okay, now back to this Instagram topic. Do you have to or don’t you have to?
Do I need to have a specific theme for my Instagram account?
Obviously – you don’t have to do anything. But a specific topic on an Instagram account helps us a lot.
How? I’m in a hurry to answer.
Well, imagine you have a free inbound marketing for real estate agencies evening, and you want to watch a movie. And you have three options:
A. Romantic comedy
B. Horror
C, A movie about everything (whatever that means)
If you are in the mood for a romantic comedy, you will choose movie A.
If you are in the mood for a little thrill, you will choose movie B.
But I’ll bet ducats to nuts that you won’t choose movie C.
Why? Because you lack a specific review business reason to choose it. You want to relax and you will choose something that will help you do that. And a movie about anything can be… about anything. It can be about things you don’t like, things you are afraid of or things that simply bore you.
And last but not least – it may be a waste of time.
Why is it important to have a specific theme for your Instagram account?
On Instagram it’s very similar. We have to have a specific reason to stay with someone. And the more specific the reason, the better.
And this is where the “Instagram account topic” enters the arena of history.
Sure, many people will say that the specific topic of the account doesn’t interest them. But for those who are interested in the topic, your account will be much more interesting than a very general account – because it meets a specific need.
Instagram Account Theme – Exercises
And now, finally, I have a workbook for you that will help you define and highlight the theme of your IG account.
