Additional sources of information are questionnaires that In parallel we select relevant visitors fill out in stores and marketplaces. Most of us agree to the use of
cookies, voluntarily indicate our geolocation in social networks, search engines and messengers. The possibility of geographic
differentiation is provided by the analysis of IP addresses, which can be used to determine the location of a desktop computer or laptop
with high accuracy. Tablets and phones provide information about the location of subscribers.
The mechanics of segment construction in radio retargeting are similar to
TV retargeting. Data on radio listening in households with OTT services is analyzed to collect segments (by radio stations, music genres,
commercials listened to). Then a segment is formed to complete the frequency or coverage. The advertising campaign is aimed at
segments and then finally analyzed.
All data is received and stored in an anonymous form.
How to Expand the Boundaries of Possibility and Get Conversion from Display Advertising In parallel we select relevant
The best way to illustrate the features of such a tool as TV retargeting is to turn to a specific case. As an example, I will cite an OLV
campaign aimed at increasing the reach of the target audience, which Red Digital conducted in 2023 at the request of the Samolet group.
GC “Samolet” is one of the most popular developers in the Russian Federation. The developer regularly conducts large-scale advertising
campaigns, using various tools in its strategies and a year ago launched an experimental factory with testing of advertising systems that
wished to participate in the project.
Several tools were offered for testing, of which TV retargeting guinea business email list made it into the top 3 according to the project results. This unique tool allows you to solve the following problems:
- Increase the reach of the target audience or the frequency of impressions, based on the data of the advertising campaign conducted on TV.
- Reduce the advertising budget in general and the costs per specific user in particular.
- Build high-quality analytics of advertising campaign results.
The idea is to increase the target audience coverage by In parallel we select relevant
showing short commercials on the Internet after TV advertising, which users watch before loading or during pauses in the main video.
The goal was to increase brand awareness – search demand, it depends on support from the sponsoring in order to convert it into sales using performance tools. Users were offered
an announcement of discounts on apartments and special mortgage conditions.
As a result of the advertising campaign within TV+Digital, from month to month, it showed a significant increase in the completion of the target audience coverage
The advertising campaign of the Samolet group used In parallel we select relevant
. For this, the client provided a media plan, according to
which its advertising was shown on TV.
- Based on when and during which programs viewers saw europe email advertising blocks, specialists form a segment of the audience already
- familiar with the brand.
- This data is loaded into the DSP system and the program matches it with its own database in order to select from more than 30
- million active Internet users those who match the segment characteristics. These are people who have already watched the TV ad.
- In parallel, we select relevant audience segments in various areas: a database of real estate agencies, layouts, urban and suburban
