Although digital marketing has gained ground in Peru and social media management for businesses is in its golden age. How to use we continue to measure the performance of our digital efforts with lebanon phone number list basic popularity metrics.
We place so much value on the number of likes. How to use shares, and comments that we neglect the true objective of social media strategy: generating sales opportunities.
According to Forbes data , 55% of B2B consumers begin their research on social media. And 78% admit they make a purchase decision based on company posts.
To achieve this goal, it’s necessary to use social media as a conversion tool. Interactions are important because they translate into qualified traffic to our website, which is where the purchase cycle begins and develops.
Now let’s get to the real deal: How do I manage social media to attract and convert strangers into potential customers? We’ll explain the answer step by step.
Stage I: Recognition
Our main objective in the recognition stage is to 7 professionals you need to develop an inbound strategy attract prospects.
As we mentioned in our at this point the user is only aware that they have a problem and is trying to name it.
The ideal approach in this case is to share blog content that addresses these concerns and converts users into potential customers. To do this, we need to develop strong copy, work with compelling images. How to use and have a clear call to action.
The mission of that social media post or ad is to drive qualified traffic to the website, where the purchasing cycle will begin.
This is how we worked with Rimac, specifically on their Yo me cuido project. And it has yielded excellent results.
Stage II: Consideration
The role of social media for businesses during the consideration stage is to maintain the attention of potential customers. A user who is exploring their options requires constant feedback on all aspects of the product or service.
Therefore, we will work with publications that present our proposal in a highly educational tone, using words like “solution,” “tool,” “supplier,” or any other that highlight the brand’s unique value.
The important thing in this case is not to incite sales.
Stage III: Decision
At this point, we’ve built a connection with the potential customer, which allows phone number taiwan us to move on to the next stage. You’ll notice this because their searches are more targeted and more likely to buy.
