How to run Stories, what to post to attract clients and subscribers, what the word “warm-up” means and how to sell on live broadcasts, you will learn in this article.
Let’s talk about Stories
If in 2017 you could post once a year, sign it something like this: #weekend #belovedhusband #vacationwithfriends, and then spend a month collecting likes and comments, then in 2021 this won’t work.
Stories are a tool for your business to interact whatsapp data with the audience. It doesn’t matter who you are: an English teacher, a manicurist, a photographer or a designer – the client wants to see your personality. Who you are, what are your values, what kind of person you are and what are your hobbies besides work.
Of course, you can post 10-15 Stories a day in the format “I got up, I ate, I’m at a cafe with my favorite girlfriend,” but you won’t be able to convey your personality through them.
How do you know what to film about?
1. Write down the topics that you are ready to talk about in business.
How did the idea to create a product come marsello’s themed templates about, what difficulties did you overcome at the beginning of your journey, what did you do to achieve such results. If you sell services, tell us about your journey: who you were before becoming an expert, why you decided to go online, and how you formed your personal brand.
2. Define your business values.
These are the values that you can convey to your audience through Stories.
3. Define the target audience (TA).
Let’s say you own a car dealership. Most often, men aged 18-50 contact you. So, they will be your audience. If you sell clothes for newborns, belgium business directory then your target audience is unlikely to be businessmen. Rather, these are women aged 20-35 who have children.
4. Write down a rough plan for Stories for each day.
For example: “Monday – tell how I became a stylist. Touch on the first part, when I was on maternity leave and didn’t know what to do.” If you wish, write down the theses that you will insert into Stories. Then, among competitors who do not post anything and do not interact with the audience in any way, the client will choose you. Even if you have only been on the market for a year.
5 Stories Trends for 2021
1. Naturalness.
Have you noticed that Stories with “dog” masks and wild Indian colorings are a thing of the past? Yes, now 80% of masks have filters that remove imperfections and even out the skin. But it looks natural and does not cause rejection.
“Dog” masks are an anti-trend
Show your real self. You don’t need to put on a ton of makeup to shoot two Stories if you don’t do that in real life.
Natural masks are the trend of 2021
2. Sincerity.
The fake Stories in the style of “I’m so unhappy, no one wants to work with me” are also disappearing. They are being replaced by the values that you broadcast in your blog.
To find them, answer the questions:
- What are you like?
- What are you talking about?
- What do you like and what do you not like?
- What values are you willing to talk about?
- What is your mission and life credo?
Be yourself. No need to change your voice, put on a mask or appear to be someone you are not. The audience will think so and will feel nothing but rejection.
3. No direct sales.
Do you know what “ad blindness” is? When a person stops reacting to any kind of advertising. Even to the one you spent 2 days on. Because advertising is everywhere. On TV, on billboards, billboards, on social networks, on websites, in videos and films. The reaction is dulled, and the brain perceives advertising as “white noise” – something that is there, but has nothing to do with it.
To avoid this, you need to sell “natively”. Don’t push courses and marathons with the phrases “buy, buy”, but smoothly turn the client from the state of “just signed up” to the state of “where to transfer money?” This is what “warming up” is for – this is the path by which a client from a stranger becomes your subscriber and friend.
