To be usable, this marketing data must be centralized, hosted and structured on specific software: a marketing database , or marketing CRM. The reliability of a database depends on your ability to sort the data:
- “Clean” your data: Depending on your italy email list marketing objectives, the challenge will be to take stock of complete or missing, correct or incorrect information. This will also allow you to avoid duplicates and eliminate anomalies.
- Reconcile data : the objective is to group and homogenize data of an identical nature. But coming from different collection channels (direct or indirect sources. Online or offline).
- Update the database: By nature. A database is dynamic because data is constantly being entered into it. Some information already entered into your CRM may also change. Take the time to verify the accuracy of your customer and prospect data.
Does this seem like a challenge? Our Digital Marketing CAS course covers the concepts of data and performance marketing, helping you learn how to effectively collect, explore, and leverage data. Don’t hesitate to contact us to join the training.
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How to effectively use a marketing database?
Once you have created your database and western school of law and worked part-time collected the information, the next step is to make good use of this data.
To make the right decisions. Consider identifying your marketing assumptions upfront and then defining KPIs (Key Performance Indicators). Without these performance indicators, it will be difficult to properly analyze your data and make comparisons! Most software programs have a dashboard, which is essential for managing your decisions.
How to do good marketing reporting?
The principle of data visualization brings together all the techniques allowing you to visually (and strategically) present your marketing data.
The objectives are multiple:
- Making data easier to understand
- Refocus the presentation on the essentials
- Eliminate unnecessary data
Should you use a pie chart or a line chart? A bar chart or a histogram? An infographic or a simple Excel spreadsheet? You will need to adapt your marketing reporting tool depending on your audience (management, sales or marketing teams), the type of data to be represented, and the marketing objective you have set.
Be careful, inadequate support can distort understanding, or even lead to poor strategic decisions , as was the case with the space shuttle Challenger (a true textbook case in data reporting!). At the time. The disaster could have dating data been avoid if NASA had not turne a blind eye to the numerous engineer reports announcing a risk of crash…
IN FINE
A vital component of a company’s strategy, the database is the key to the success of your future marketing efforts. This will allow you to better segment your contacts, target their profiles, and personalize your content to optimize your sales.
