It has also been proven that a good layout leads to a much more visually attractive design ! something that helps to capture the user’s attention and make them feel comfortable on the website.
Other aspects that also affect the user experience and that can be solved with a good layout are accessibility ! since! by indicating the size of the text! the color or other aspects! it can be guaranteed that all users can interact with the content in a comfortable way; and optimization for different devices ! because if the layout is not responsive! the website will not be able to adapt to different screen sizes! which will brother cell phone list make navigation difficult.
And to all this we must add that! the more organized the website is! the faster it will load ! a detail that considerably reduces the bounce rate.
The role of layout in conversion rate optimization (CRO)
If the layout directly influences the user experience! it also influences conversions or CRO ! since the way in which users interact with the page is decisive in getting them to carry out the expected action ! which can range from making a purchase to subscribing to a newsletter.
This means that it is important that the CTA is in the right place and is highlighted in an appropriate way! as it helps users know what to do. Likewise! it is important to remove distracting and irrelevant elements! as well as structure the page in a coherent and clear way.
If you have any doubts! you can run A/B tests to beyond the unconstructive interactive gimmicks see what type of page works best and what structure achieves the best results.
Current trends in layout and digital design
Considering the importance of layout! and although the way of structuring a web page can vary because trends are constantly evolving! there are certain things that lately seem to be appreciated or valued much more and that should always How to reduce the risk be applied as long as they do not clash with the image or values of belgium business directory the brand! such as minimalist designs .
Microinteractions or elements that allow for small interactions ! such as animations or buttons! are also becoming a trend ; as is 3D or augmented reality ! which generate a lot of curiosity and are very attractive elements.
The idea behind these trends is to create a fluid! comfortable! attractive and eye-catching user experience! so if they can be included! all the better.
