I come from the insurance world, but with a somewhat hybrid background: both  How to promote your professional expertise academic and hands-on. I worked in large groups, which allowed me to build real professional legitimacy. Today, I have set up my own firm with the ambition of thailand telegram data combining this institutional rigor with a more modern and human approach. My goal is to create a structure that combines industry expertise with concrete and useful digital tools.

You are currently completing the DAS in Strategic & Digital Marketing. What motivated you to join this program?

We’re in the midst of developing our digital ecosystem: CRM, mobile apps, management tools, etc. It was important for me not to approach things blindly. I wanted to understand the logic behind marketing to better position our products, anticipate needs, and give meaning to what we create.

It started with a module on social media in the training. We discussed TikTok , which remains relatively underinvested in by companies. I thought, “Why not?” The idea wasn’t to sell, but to offer educational content, to explain situations I encounter every day in my office. Above all, I wanted people to see Assure SA as a reliable voice, not as a company pushing sales. case — yandex.real estate to help us

Honestly, I launched this without a script, in “live” mode, with just a background in the Assure SA colors. I took concrete subjects, hassles that people encounter: double affiliation, cancellation, unsolicited calls… These are situations that everyone experiences, but that few people really understand.

The goal was to raise awareness. Help people understand their rights and their options. There  How to promote your professional expertise was no desire to sell. What I wanted was to be recognized as an expert , not a salesperson. To bring clarity to a sector that remains fairly opaque .

Honestly, I’m not surprised. These are topics I deal with on a daily basis. I knew they could resonate. What really struck me was the quality of the feedback: no negative comments, only thanks. It confirmed to me that there was a real demand for reliable and accessible information.

What feedback have you received from your clients, your team, or even new prospects?

I posted four or five videos over a short period of time. Result: 1,100 subscribers, 5,500 likes, and 880,000 views. A few contacts, but that wasn’t the goal. It was a test, a way to take the market’s temperature. I wouldn’t have been able to absorb an influx of customers anyway. The idea was really to gain visibility , not to convert at all costs.

Yes, especially after the fact. The course helped me structure my approach and better understand the specificities of this channel . The training at HEC is a leadership training course: we’re in the strategic field, not in the  chine directory operational tutorial . But precisely, it allowed me to gain perspective on my actions.

Above all, I acquired a solid foundation in marketing . It’s like learning the highway code before driving. What I liked is that there is no “right” answer. You have to test, observe, and adjust. It taught me to evaluate my actions and iterate, without trying to control everything from the start .

postponed the launch. The academic setting gave me the opportunity to practically apply what we were seeing in class, and that’s valuable .

You have to set the right framework: who is speaking, why, and  How to promote your professional expertise to whom . My “hook” is the problem I am going to address, and my legitimacy to talk about it. I am not here in a suit to get clients. I am here to explain, to help. What works is understanding the needs of your audience . I even tested videos with AI avatars: result, 150,000 views in real life, 20,000 with AI. Humans remain irreplaceable.

Not necessarily. I can experiment freely, but in big companies, there are too many constraints: branding, corporate tone, etc. It ruins spontaneity. And often, they replicate the same content as on other platforms. TikTok is a different language. You have to play the game. You can gain visibility there, but conversion? Not sure. Unless you offer educational content, delivered by real experts .