How to present products on Instagram in an interesting way? Oh! How many teeth people have eaten fighting to show their products in an interesting way! No wonder – for a potential customer, Instagram is today a full-fledged portfolio of your brand’s products. What’s more – there is a much greater chance that people will find your brand on Instagram than on your website or a product catalog to download as a .pdf file.
Of course, it’s not all that simple. After all, if it were, we’d all be rocking Instagram and happily spinning on the e-commerce carousel of happiness.
Luckily, I’ve prepared a short piece (3 minutes of reading!) that will help you think through your Instagram marketing strategy, both in terms of taking photos and how to reach potential recipients with them.
Ready? Let’s get started!
How to Present Products Interestingly on Instagram? No More Taking Pictures “For Yourself”
Ow! That hurt, didn’t it?
But the truth is that if you want to reach people on Instagram with your products, you no longer have the excuse that you are only here “for yourself”, “for entertainment”, “for fun”.
You’re here (on Instagram) because you want to reach your potential buyers – period. No more pretending that “I take pictures for myself.”
Of course – just to be clear – you can take photos “for yourself”, who’s going to stop you?
But if you take photos just “for yourself”, don’t be surprised later that only you care about them
So how do you present products on Instagram in an interesting way?
How to present products on todd shutts svp, advanced technology group Instagram in an interesting way? An Instagram account is not just a product catalog
We all love IKEA catalogs, full of beautiful, inspiring interiors. No one is happy to receive a catalog with products from the nearby DIY store, but an IKEA catalog in the mailbox is a small celebration, because you can look at “pretty pictures.”
After all, who doesn’t like to get inspired from time to time?
That’s why we browse Pinterest why is visual content important in your marketing strategy? rather than product catalogs for entertainment. We prefer lifestyle photos that show a product in use and in context – rather than product photos where someone has placed the product on some white countertop.
What’s more – we want to be inspired ourselves! After all, that’s why we actively search Instagram for inspiration regarding fashion, interiors, cosmetics or even nail ideas, treating Instagram a bit like Pinterest .
So start thinking of your Instagram a bit like a lifestyle magazine full of interesting inspirations, rather than just a product catalog.
Ok. Let’s say we now have more interesting, more lifestyle photos.
What now?
You have to let yourself be found!
Get found – use (the right) hashtags
People are looking for whatsapp number list different things on Instagram. Think about what your target group might be looking for on Instagram? After all, Instagram is slowly replacing Pinterest, and we are increasingly looking for specific ideas or inspiration there.
Just remember that often we don’t know what exactly we’re looking for . Very often we start by looking for very general inspirations, and then we narrow them down more and more. That’s why it’s worth having an open mind and thinking about where and how our product could appear during such a search?
What are your potential customers looking for?
If you are organizing workshops and would like to reach people who are just starting to be interested in this topic . Then handicraft hashtags from your category will also be a great idea.
But! If you want to reach potential customers , maybe it’s better to experiment with other hashtags? For example – if your work is to be used to decorate an apartment – maybe it’s better to use interior design hashtags?
