It is not only suppliers or sellers who can carry out fraudulent practices. Customers can also take advantage of the situation and carry out actions in order to obtain products without paying for them or some economic benefits. These are some of the practices that you can suffer.
- Fraudulent returns : the customer may claim that the product never arrived when in fact it did or that it arrived damaged and the customer had made the defect in order to receive a refund. A customer may make purchases with a card that is not theirs and that they obtained through theft.
- Fake accounts : There have also been cases in which the same customer opens different user accounts to accumulate welcome discount coupons and take advantage of promotions.
- Exchange scam : This occurs when a customer requests a return and refund for a higher value product and is sent a europe cell phone number list different, cheaper product.
Although preventing and stopping these practices
can be difficult, there are tools and services that you can hire to detect them. These solutions have developed advanced tactics (such as user behavior analysis or anomaly detection) to locate suspicious patterns . They are also configured to generate alerts when a strange situation is detected before it gets worse, so that the company can put a stop to it.
4. Educate your employees and customers to reduce the risk of fraud in your marketplace
The professionals working in your company must be aware of security risks and have working methodologies that do not endanger the company. To do this, we recommend that you hold cybersecurity awareness talk more about the product than the customer and training sessions, meetings or courses . This will also help your teams to be able to identify risk signals.
As for customers, it is also important that they know how to detect fraud situations or avoid them. Otherwise, not only would they fall into the trap, but they could also undermine the marketplace environment and ultimately jeopardize the company’s reputation.
In this regard, we recommend that How to overcome the 5 most you share content such as guides and tutorials on how to identify fraudulent practices and online scams, which will greatly help to increase the trust of your customers. You can also warn them not to speak with any brand outside the marketplace environment and not belgium business directory to share personal information with them. This, for example, is something that Airbnb communicates to all travelers who rent vacation apartments through its platform.
