There are many ways to find your audience. The most famous ones are to look at yourself in the mirror and create your own portrait, or, for example, when working with a team, look at the one who works the best, copy the model from him and then look for people according to this model.
I propose to go further and consider the issue of finding an audience from the point of view of the law of the pyramids, which states:
“Changes that occur at a lower level of the pyramid almost never affect the higher levels, and changes that occur at the top level almost always cause a whole complex of changes at the lower levels.”
For a more detailed explanation, let’s turn to Robert Dilts’ Pyramid.
Robert Dilts: Who is he and why did I take his pyramid as a basis?
The topic of Neurological Levels was developed by Robert Dilts as a generalization of ideas previously put forward by philosophers Gregory Bates phone number library and Bertan Russell.
Robert Dilts is one of the first developers of the NLP movement. He is engaged in both modeling a person as an individual and consulting business partners.
Robert Dilts’ pyramid is suitable for solving many issues. In this article, you will learn how to use it to find your target audience.
What is the Robert Dilts Pyramid?
The Dilts pyramid consists of 6 levels. Sometimes the level “Beliefs, values” is considered as two levels, but today we will study the custom templates basic version of the pyramid.
Let’s start looking at the pyramid from the top to the base.
- The mission answers the questions: What is the meaning? What is the purpose? What greater purpose am I doing all this for?
- Identity answers the questions: Who am I? Who am I with all this?
- Values and beliefs answer the questions: What am I guided by when I do this? Why?
- Abilities answer the question: How do I belgium business directory do it? In what way? They imply skills and abilities, successful strategies that direct a person to goals.
- Behavior answers the question: What am I doing? How am I doing or did I do? They mean specific actions or deeds that a person undertakes in a particular environment.
- Environment is the most basic level. Answers the questions: Who surrounds me? What do I have in my environment now? And what do I want to have?
Finding Your Audience on Instagram Using Dilts’ Pyramid
Now let’s see in practice how to use the pyramid as a tool for finding a target audience.
Let’s say you’ve already found your identity. For example: you’re a blogger who travels. If you look narrowly, you can assume that your target audience is girls who love to travel, like you, for example, 25-50 years old. Now let’s push off from our pyramid and lay everything out by levels.
My identity : Travel blogger.
Now let’s look at the pyramid from the bottom up.
Surroundings : Who surrounds you as a travel blogger? People who also love to travel like you, as well as those who cannot afford to travel and love to watch you walk in beautiful places, move from city to city.
Behavior : What do you do? Every month you travel to different cities in Europe and the world.
Skills : You shoot Stories about restaurants, architecture and shopping.
Values and beliefs : If you want, you can earn money to travel once a month.
Identity : A blogger who travels all year round.
Mission : For what? To develop, meet new people, get acquainted with the culture of different countries, pass on my knowledge to others, and also to show that everyone can travel, the main thing is to want to.
Next, you need to describe each point of the pyramid in more detail, reveal the details, write down not one, but as many beliefs as possible, see which ones are already built in and which ones are not.
