Step 1) Understand and observe your sales reports and data:
The first step in sales analysis is, of course, understanding your data. This means reviewing:
- Sales funnel metrics
- Sales conversion rates
- Lead quality (SQLs and MQLs)
- Sales cycle times
- and other important sales metrics.
Make sure you focus on the metrics that are relevant to your sales process, and that you have a firm understanding of how these metrics are obtained. With this foundation, you can begin your analysis.
Do it manually, or choose a tool for analyzing and overseas data interpreting your sales data, such as Microsoft Excel.
Before you begin, check if you have enough data. And check the long-term evolution of the metrics; this is useful for reviewing market trends.
Once you’ve processed the information, you’ll have an overview of your what is a sales lead database? sales performance. Now you’ll be ready to draw your first conclusions.
2) Interpret the results of the analysis:
The second step is the time to interpret the results.
Identify sales success factors, failures, and sales patterns.
It’s a good idea to create sales KPIs based on your findings. Use them to track long-term sales .
With all of this, you’re ready to implement analytics-based sales malaysia numbers list decisions. It’s important to regularly review sales data and metrics to ensure sales success.
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3) Use a tool:
As we’ve already discussed, there are many sales analytics tools that can help sales teams analyze data.
From limited, basic reports to comprehensive analyses with long-term sales forecasts.
Depending on your needs and budget, here are some of the most popular sales tools based on their functionality:
- Predictive sales analytics: Salesforce, Bizible, and salesPredict
- Sales Funnel Analysis: Funnel.io, InsightSquared, and ClickFunnels
- Sales Analytics Dashboard and Sales Reports: Outreach, HubSpot, and Salesforce
At LaGrowthMachine, we develop tools that can configure your sales processes and make them run on autopilot.
Plus, we offer maximum versatility as we can integrate with all existing CRM systems thanks to our integration with Zapier.
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4) Optimize sales tactics and processes based on data:
Once the sales data has been processed and analyzed, conduct a sales it’s time to redefine or maintain sales goals.
You can also choose to update sales goals based on the reviewed successes or failures. You can also review the potential modification of sales processes, or even completely overhaul them, if necessary.
