As you can see, you’re not really short of options when it comes to choosing your email marketing training . Before you get started, it’s important to clearly identify your needs, the time and budget you can dedicate to it.
So compare the different training courses available based on:
- Your level: Whether you’re a beginner in marketing or have already launched your first email campaigns, you won’t choose the same training program. Look for an option that allows you to truly progress and target skills that will be useful for creating a albania phone number library powerful email strategy.
- Training methods: depending on whether you prefer to learn remotely or in person, via written or video modules, alone or in a group.
- The duration of the training. If you’re looking for a more in-depth approach, you’ll likely need at least a full day of learning. For the basics, a few hours will be more than enough. In both cases, choose training that allows you to adapt your pace to suit your schedule.
- The price. The vast majority of email marketing training courses are available for free. However, the most comprehensive ones often cost several hundred euros. The good news is that there is financial assistance available for professional training depending on your status (CPF, CPF de transition, VAE, OPCO, VAE, CIPI, CDPI, etc.)
3. Your business experiences low customer engagement rates
For example, your open rates, click-through rates, and conversion rates are significantly below the industry average. You may also feel like you’ve reached upon completion of the courses a plateau that, despite your best efforts, you can’t seem to break through. An email marketing agency can help you identify your pain points (email subject lines, content and design, audience segmentation) and implement a more effective digital strategy.
4. Your company prefers to outsource digital email marketing to reduce costs
You may indeed want to leverage external text services expertise rather than maintaining an in-house team. While it does come at a cost, hiring an email marketing agency may be more financially viable than hiring and growing a dedicated department within your company. This is particularly true for startups, which, in their early stages, typically lack the resources to internalize this aspect of their business.
