There comes a time when we start treating our blog a little differently… We start thinking of our blog a bit like a potential “business” or at least a source of additional income.
We invest not only time but also money. We buy a logo, a paid template, a better camera…
Is there anything wrong with that? How to
No! But it’s a pity that we limit randy moore president, mercy virtual ourselves only to external manifestations.
Business is not a set of fonts or a modern template. Business is about a product.
A product perfectly tailored to the customer and their needs.
What product does the blogger have?
Your product as a blogger is how to attract leads through facebook? your texts. People “buy” only what they want and need, not just anything because they “threw something” at the time. This is not the PRL.
So how do you tailor your texts to your readers? Good question! To help you answer it, I’ve prepared a special exercise today – an empathy map (don’t confuse it with a mind map!)
Empathy Map
In the post “Who is the ideal reader of germany cell number your blog” you created a profile of your ideal reader. If you haven’t done it yet, I really recommend you do it, because it will help you in the next exercise I have prepared for you.
Seriously. If you’re going to do these exercises, do them properly!
For this purpose we will use an empathy map. How to
Exercise – Get to know your readers’ needs
Take a piece of paper and draw a silhouette of your ideal client in the middle.
Think about him. What’s his name? His last name? What does he do, and how old is he? Where does he live? Who does he wake up next to?
For example, Karolina Junik, works in the marketing department of a corporation, is 29 years old; lives in a rented apartment with her fiancé.
