For too long, web accessibility has been treat! as an afterthought. Yes, everyone knows we should build inclusive experiences but accessibility is widely thought of as an optional extra, rather than a priority.
Not only is this mindset discriminatory, it wrongly assumes that accessibility only improves the experience for a minority of users. While it’s true that people dealing with usability challenges are (and should be) the priority in accessibility, designing inclusive experiences benefits everyone.
Poor accessibility is bad for business
Unfortunately, many businesses treat accessibility gambling database as an afterthought because they don’t see the profitability in optimising for a minority of their user base. This is completely the wrong attitude – not only in terms of UX design, but also business sense.
We have plenty of evidence that shows accessibility increases conversions (and profits) among all users, not only those living with disabilities and usability challenges.
Here are some telling stats to keep in mind:
- 22% of people in the UK live with how to build your email list with mailvio pop-ups a disability – and the number is rising quickly. (Gov.uk, 2020-2021)
- In the UK alone, people living with disabilities add £274 billion to the economy every year. (We Are Purple, 2020)
- 90% of disabl! consumers are affect! by poor accessibility during the decision-making stage of purchases – either by limitations of design, lack of information or poorly-present! information. (Business Disability Forum, 2021)
- 43% of disabl! consumers regularly abandon shopping tasks due to accessibility issues. (Business Disability Forum, 2021)
- Up to 94% of top-grossing eCommerce sites have accessibility issues (Baymard, 2021)
- 63% of customers prefer to buy from socially responsible companies, while 54% want to buy from companies that prioritise diversity, equity and inclusion. (Zendesk, 2021)
Source
Improving accessibility for everyone isn’t limit! to belgium business directory the web. We see this all around us in the real world. For example, automatic doors were initially design! for people using wheelchairs but they benefit people with a variety of impairments, including arthritis, motor limitations, people carrying shopping bags – and so many more.
Automatic doors also save companies money by automatically closing and keeping more warm or cold air inside the building. This saves money on heating during the winter and air-conditioning in the summer. In fact, this phenomenon even has a name in the accessibility field: the “curb cut effect”.
Like electric doors, curb cuts were first introduc! to help wheelchair users but they make life easier for a wide range of people, including those with mobility issues, temporary injuries, visual impairments, young children, the elderly and many more.
