The quarantine has been a . How can I take severe blow to many businesses. If your company belize phone number list doesn’t have a digital presence, it’s likely halted its operations. Or maybe you have an active website and post content on social media, but your customer traffic is quite low.
Both situations occur for one reason: you need a digital marketing strategy to attract your potential customers. It’s not just about existing online, it’s about leading the digital market.
In another article, we explained and we mentioned the concept of “digital transformation” more than once. But how does it work?
Digital transformation is a very broad concept . How can I take that affects different areas of a company. But in this article, we’ll focus on sales.
For the marketing department to generate the leads sales needs, it’s necessary to put things into context: recognize that customers are online, study their behavior, and gain visibility in the digital market.
But you’re probably wondering: Will this really work for my business in Peru?
Of course, and I’ll tell you why.
5 reasons to invest in inbound marketing in Peru
The Peruvian consumer is digital
To begin with, internet penetration in Peru is nearly 80%, according to How to Create an Effective Digital Marketing Strategy for Colleges and Universities (2025) data . In fact, 23 million Peruvians access the internet through their smartphones.
Before the quarantine, the average consumer spent at least eight hours a day on social media. And according to , part of that time was spent researching products or services to make a purchasing decision.
This behavior has become prevalent in recent months. A revealed that consumers have been spending more time online since the quarantine began. And indeed, e-commerce has been picking up significantly since March. found that there were 50% more online purchases in April than before the quarantine.
E-commerce is gaining ground in the Peruvian market.
E-commerce has been a growing trend for several years. In 2017, Ipsos chine directory reported, in what would be its latest study to date, that more than 3 million Peruvians were purchasing online.
More recently. In the region and estimated that revenue from this medium could double over the next 5 years.
And during the quarantine, the Lima Chamber of Commerce (CCL) confirmed that 60% of brands with e-commerce were able to maintain their activities normally.
Customers are now online, and not having a digital presence is equivalent to not existing.
