With so many platforms where transactions can be made, it is necessary to have instructions that guide us to achieve success. On this occasion, we are going to present you with a guide to selling on Telegram in 2021 , with general and very useful parameters to encourage you to explore and study this social media to reach new customers.
A few years ago, a good whatsapp marketing service photo with the classic sepia tone filter was the coolest thing at the moment for any social media profile , but currently, the evolution of all platforms is impressive, especially in the sales area.
They have gone from being a space to publish pretty photos to massive channels to maintain a close relationship with your audience, communicate your differentiating factor and therefore increase your earnings.
Guide to selling on Telegram in 2021
You’ve probably bought a product/service or asked for information via a direct message on Instagram or through an inbox on Facebook. Maybe you’ve even browsed the Marketplace or explored the Instagram Shop option. These are usually the most common, but did you know that platforms like Telegram can also help you reach your niche market and generate more sales?
In brief: What is social selling?
Before we dive into how to sell on Telegram, let’s start by defining what selling on social media is, because there’s already a term for that: social selling . Have you heard of it?
Basically, it involves prospecting and creating sales through social media. According to this article written by Noemí Contreras for Hootsuite, the main factor of social selling is understanding that social platforms are your toolkit to build a relationship with the person on the other side of the screen.
This relationship is formed by using the right platforms, but the content is just as important . If our audience doesn’t connect with what we publish, there’s no point in uploading photo after photo every day. Maintain that constant interaction by sharing valuable content for your followers!
In addition, Contreras highlights certain types of content to interact with your client and build the precious relationship , thus achieving that interest eventually turns into a sale. Some examples are:
- Create contests or giveaways .
- Conduct free webinars .
- LIVES on Instagram or Facebook.
- Have a blog or share a relevant post from another blog on your profile that is related to your brand.
Finally, it is important to consider the human factor . Even though it is a digital medium, it is noticeable when a person is responding to a comment, complaint or suggestion vs. a bot. A programmed response can be seen as impersonal in certain cases, and therefore, the relationship you are looking for is not built.
Telegram: Why is it good for selling?
Remember that Telegram is an application for sending and receiving messages , as well as for video or voice calls. You can have groups of up to 200,000 people and create channels on a specific topic.
It has cool features like automatic messages and even the possibility of creating a group exclusively to send valuable content to those who are in it, similar to a blog. If you want to know more about this application , click here and here .
Now, after this brief introduction to what it is, let’s explore why it is a good option to get prospects and generate sales through Telegram.
According to Ivan de Souza, in his article for JIVOCHAT , Telegram is growing, so it is a great opportunity to take advantage of that boom and reach more people.
He also mentions that it is ideal for selling, because:
- It has reach beyond traditional networks.
- You have automatic responses. Telegram has the technology to create these messages and be there for your customers on time , before they go to the competition.
- There is the possibility of creating surveys, which allows you to know what your customers want , how they view your content and what they think of your brand.
- You can take advantage of channels – a kind of “blog” on Telegram, whether public or private – to connect with your audience. You are in charge of the content and people join out of interest and to learn more about your brand.
Tips for selling on Telegram
Defining your audience
De Souza explains that –as with any communication, marketing and content strategy–, defining your audience is essential to ensure that the content efforts you make on Telegram turn into sales.
Using the channels
He also explains how to look someone up by email the importance of making the most of channels . First, it’s super easy to create one , since you only need a photo and description to do so.
Also, something important is that you can advertise your channel through the paid ads that the platform offers , so that it reaches more people.
Take advantage of multimedia formats
Telegram accepts a wide variety of multimedia formats that you can take advantage of to keep your audience entertained and aob directory informed. For example, according to the app’s official website , you can send everything from typical formats like photos, videos, and messages, to documents, zip files, mp3 files, and more.
A versatile platform
And that’s it! How do you see? If you’ve already read the articles on our blog about Telegram , you’ll realize that it’s a versatile platform , with many features that surpass WhatsApp in terms of the possibilities of content you can create/send, as well as in the area of generating sales.
While it may not be a platform that your inner circle uses yet, remember that Telegram has now reached 500 million users worldwide and is among the top most downloaded apps , so it would be worth exploring whether your buyer persona already uses the platform or if there are potential prospects that you can access right now. Don’t miss out on this opportunity!
Traditional social media is a must-have medium in your content strategy, but apps like Telegram are the perfect complement. If you decide to try it, let us know how it went in the comments!
Finally, if you want to have THE BEST customer service ever, we can help. Go to this link and find out how. Also, don’t forget to explore our blog to find out all the latest news in the world of digital marketing and social media.
