What is Google Tag Manager

When we want to connect something to our website. We usually depend on a programmer or someone with knowledge of these topics. But, as you know, this can cause certain delays, since it depends on a third party. Luckily, Google Tag Manager is able to solve this problem. Make your work and that of your team easier. Surely by now you have heard about this platform, given that it has been available to the public for a few years. But since there are still people who do not know what it is or what it is for. In this article I am going to teach you everything you need to know. of this powerful Google tool and how it is capable of making your life easier.

How was Google Tag Manager born?

Google Tag Manager (GTM) is a tool owned by the search engine that replaces the email contact list need to manage tracking tags. which we usually include on our websites or applications. One by one making it possible to manage multiple tags through GTM. Have it all. in the same dashboard. Basically it is like adding a kind of “master key” to your website. Application with which to integrate any other tracking tool that requires javascript code. And this is not just to include tags from Google itself such as Analytics or AdWords. Also applies for third-party code snippets , such as Facebook, LinkedIn, Mediaplex or metricool. For example. How was Google Tag Manager born? This made its first appearance in October 2012. Since then it has become a powerful tool to simplify the work.

What is Google Manager?

Curiously, despite being the most used tag manager. There is still a large percentage of webmasters and Marketing. Professionals TW Lists who do not know about this type of systems. Capable of reducing the dependence that the Marketing. department has on the IT department. But what exactly is a tag in GTM? In this particular case, tags are basically snippets of JavaScript code that are inserted into the HTML code of the page. I think it is very useful to stop at this point to define it for you. Since I will be talking about them throughout the entire content. These code fragments, which are also often called pixels. Are responsible for gathering specific information and sending it to a third party So that they can organize it and show it to us. Through what we usually know as metrics.

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