In this case, we will focus on the “correct” automation of production. We will tell you how one large manufacturer and supplier of promotional clothing increased its market share by germany telegram data Streamlining (with our help, of course!) the work with sales funnels andHow to implement a CRM accelerating the processing of orders.
How did it all work? We simply configured the company’s CRM system so that it stopped being a “notebook” for managers and started working. As it should.
- Our client
- What tasks did we have to solve?
- Automation at stages. All moves are record
- Advantages of Bitrix. New rules
- First results and prospects
Our client
In mid-2022, the STAN group of companies, one of the largest Russian manufacturers of promotional textiles under its own trademarks, approached our IPG agency. The company has been operating in the textile industry since 1991, offering the production and supply of a wide range of trust, but verify: how and why should small and micro businesses check their counterparties? promotional clothing (T-shirts, shirts, sweatshirts, baseball caps, jackets, bags, etc.) for business needs. In 2014, the company opened a new direction for applying corporate symbols to the entire range of products.
Currently, STAN has two modern logistics centers (in Moscow andHow to implement a CRM Yekaterinburg) with a total area of 3,500 sq. m., products are manufactur. By leading factories in China, Uzbekistan and Russia, And sales to customers are made through a. Partner network in Kazakhstan, Russia and Belarus.
In Yekaterinburg, there is a production of printed clothing (about 15 technologies for applying images to textiles are used) And a. Workshop. For sewing T-shirts. The company’s own production base allows it to fulfill orders in a short time and replenish the. Warehouse on time. STAN’s. Nventory consists of more than 2 million units of products, and the group of companies. Itself is one of the three leaders in the Russian textile market.
Back in 2019, the previous contractor implemented a corporate portal based on Bitrix24 (cloud version for 100 users) in the company.
In 2022, there was a need to refine the CRM system and fine-tune Bitrix24 to suit the company’s needs.
What tasks did we have to solve?
Previously, the company had implemented a CRM and even integrated it with 1C, in which sales managers worked, but the system did not work as a single whole.
Logical connections betweenHow to implement a CRM departments (including the production site) were not established. Employees worked where they were accustomed to — there were essentially no common taiwan data communication channels. And in e-mail, where the main exchange of documents took place, it was difficult to structure and search for information. It was difficult to find the person responsible and track who was waiting for approval and from whom. There was no single history of interaction with the client.
Orders “poured” on managers, but were not processed properly: statistics on transactions were not kept, most of them were not relevant (since transitions by stages were not configured in accordance with the statuses in 1C). Managers did not see the point in entering data into Bitrix, considering it “work for the sake of work”
