Make a place for yourself in the inbox Few marketers use this trick, but it is possible to increase the deliverability and open rate of your .
3 – Guide towards a first purchase (Selency)
A little tip: at Brevo, we believe that a welcome email is not meant to sell.
It’s much more effective to use it to denmark phone number library make sure your contacts don’t regret signing up and to make them want to open your future emails. Selency is an online second-hand goods site. Their welcome email allows them to offer a special deal, in this case, free delivery.
The objectives of the welcome email are not forgotten: thank you, announcement of what the user will receive… And then, they do not seek to sell aggressively, but rather offer a small gift that can gently encourage subscribers to purchase.
4 – Use the customization tools (Piracy)
Your customer is not fooled: he knows that how to find secondary keywords for seo [with examples] your email is an automatic delivery.The La Piraterie shop opted to use the recipient’s first name in this welcome email to create a sense of connection. Even better: the email comes with a discount code and a link to the most popular products.
5 – Add value (Little Shrimp)
Since your prospect has taken the step of text services coming to you, why not reward them?
If you are an e-commerce merchant, you can, for example, send a discount or promotional code.
But you can also be much more original by offering free content or even “goodies” to download: wallpapers, e-books, music albums… The only limit is your imagination!
Example: Little Crevette is a website offering collections of home decor and linens for babies. In their welcome email, they apply two best practices:
- They clearly explain what you will receive in their newsletters in the future.
- They offer you a small welcome gift.
