When making a Factors that influence purchase, the consumer is involved in decisions based mexico phone number list on needs, information, comparisons, and post-behavior. (Kotler & Armstrong, 2002)
To understand consumer behavior, you must pay attention to each stage. This process allows for the development of strategies for the target market. Consumer behavior is difficult to understand, and even more so if the organization has an international audience. The more specific you are to detect, the easier it will be to understand. To do this, you must understand the
Business buyers make decisions based on three distinct buying situations: direct repurchases, modified repurchases, and new tasks. (Kotler Philip, 2008)
- New task, is classified when the buyer acquires a product or service for the first time.
- A straight buyback is when the buyer owns a routine purchase and makes no modifications.
- Modified buyback occurs when the buyer wishes to change the product, price, specifications, or supplier.
For this reason, to attract new customers and satisfy your current audience, it’s important to understand their behavior; the success of your strategic plan depends on it.
Likewise, it is based on the Factors that influence engagement with the product or 8 marketing automation software solutions: which solution should you choose for your needs? service. To understand the emotions or factors that make this variable simple, a prototype must be created that meets the needs to achieve effective results.
From this perspective, we must understand that we work with humans; even if you sell a service to a company, those behind the operations are humans. That’s why, to understand behavior, we need to generalize a bit.
To illustrate the idea, we will detail it below:
- Personal consumer: An individual who purchases goods or services for their own consumption or for the consumption of their environment. Those who make the final purchasing decision are called final consumers.
- Organizational Consumer: These are for-profit institutions that require additional products or services to continue their corporate processes.
Factors that influence consumer behavior
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Cultural
It is an indispensable Factors that influence factor in determining usb directory desires, emotions, and behaviors. This includes the values, perspectives, tastes, and perceptions that people acquire throughout their lives. For example, religious beliefs or moral standards. For this reason, marketers study people with similar needs.
