This is one of our. Facebook Ads vs. clients’ most frequently spain phone number list asked questions. Both are excellent options for any business. However. Therefore each acts at different stages of the buying cycle, and it’s important to understand this detail to manage your investment wisely.
Below, we explain the advantages and disadvantages of Facebook Ads and Google AdWords so you can optimize your marketing strategy and use the channel that best suits your brand’s objectives.
How does Facebook Ads work?
Facebook is the most popular . Facebook Ads vs. social network in Peru, with more than 23 million 9 phone apps to create beautiful insta stories in 2020 accounts (Comscore, 2019). For this reason, it’s the ideal platform for promoting products and services. Although other channels have gained prominence in recent years, Facebook has a long history and stable functionality.
You’re probably familiar with Facebook Ads, Facebook’s promotion and advertising system, which allows you to increase the reach of your posts with investment. The basic premise of this tool is to show your content to an audience interested in the type of product or service you offer. This match is possible thanks to audience segmentation in each campaign.
For example, a school launches its admissions campaign and selects mothers with children up to 10 years old and people interested in education as its target audience. The algorithm will group all people with these characteristics based on the information they have provided to Facebook and also on all the times they have interacted with education-related content.
Advantages: Ads reach a large number of qualified consumers, which automatically increases the acquisition of potential customers.
Disadvantages: The campaign reaches consumers when they’re not b2c fax looking for the product. They may have already found a school for their children or may not be interested at the time. We work with the element of surprise, and this requires us to invest increasingly more to reach a larger audience.
If your goal is solely to gain customers, relying solely on Facebook won’t help you. In other words, you’ll still get sales, but at the risk of high acquisition costs.
In this guide, we explain
How does Google Ads work?
Continuing with this comparison between Google Ads and Facebook Ads, we’ll show you the advantages and disadvantages of using AdWords.
Google AdWords is Google’s advertising platform and works on a keyword-based bidding system. The company that bids the most for certain keywords appears first in Google search results.
Do you know what that means? We’ll explain it with numbers:
Advantages: Ads reach people when they’re ready to buy. This is possible because Google allows you to configure who your ad will be shown to based on the keywords they use in their searches. A search engine optimization specialist can identify which keywords generate the most transactions and manage their budget efficiently.
