Deliverability is a term derived from the English word ” deliverability .” It’s a concept that means emails are successfully sent—and therefore received—by your recipients . Conversely, some emails are delivered directly to the SPAM folder (junk mail), which means they are rarely read.
The deliverability of your emails depends on both technical and behavioral factors. In concrete terms, this means that the quality of your emails influences their reception —in every sense of the word. Taking care with the subject line of your emails (avoiding certain words like “free”), keeping your contact list up to date, and implementing an unsubscribe link are best practices that improve your deliverability.
Create a pleasant design
In marketing, form is as important as substance.
No matter how valuable your colombia phone number library message is to your audience, no one will read it if the medium through which it is delivered is not readable.
The trick to producing emails that are pleasant to read and coherent while saving time is to create email templates.
Choose a template for your emails and customize it with your company’s colors. All you have to do is edit the text for your various emails.
Personalize your exchanges
You don’t even need a designer: the drag-and-drop know your target audience and customers well editor simply lets you customize your emails while creating a clean look.
We all like to feel a little special. Conversely, we can also quickly sense when someone isn’t listening to what we’re saying and is responding off-topic.
This also applies to email marketing! Personalizing your emails is essential for building a truly trusting relationship with your prospects and customers.
The 7 Commandments of Email Design .
This involves using your first name at the top text services of the email (“Hello, Chloé”) but also using more advanced features, such as dynamic personalization , which allows you to offer your recipients different products according to their preferences in the same email!
These anecdotal changes in appearance have a profound impact on your opening, click-through and therefore conversion rates.
Now you’re an email marketing pro! Ready to take the next step? Try it for free for up to 9,000 emails/month !
