If you’re thinking about getting started with email marketing, your timing couldn’t be better.
Email marketing has changed a lot since the 1990s and the first webmail apps. But the effectiveness of this communication and promotion channel hasn’t diminished—quite the opposite, in fact.
Several studies show that email marketing campaigns are more effective than any other strategy, including social media and paid search. With an average return of 40 times your investment, it’s a tool your business simply can’t do without.
But email marketing can also be a complex discipline, difficult to master when you’re just starting out. To make your emails powerful levers for brand awareness, conversion, and retention, we’re sharing five proven best practices.
What is email marketing?
Email marketing is simply the strategy benin phone number library of targeting your audience and customers via email. Its primary goal is to help your business increase its conversion rate, and therefore its revenue, by providing your contact list with information about your brand and its offerings.
It’s a very direct form of marketing, using email as a way to promote your products and services. For example, you can use this channel to share promotions, announce a new collection, raise awareness on a specific topic, or share behind-the-scenes insights into your business.
Email marketing has evolved significantly in recent years, moving radically away from mass mailings of generic emails. Thanks to new tools for consent management, segmentation, and personalization, as well as automation, this strategy is not only increasingly effective but also less time-consuming.
To adapt to the needs and objectives of your business, mailing can take several forms, including:
- Promotional emails, ideal for the program allows you to generate a winner promoting special offers (such as for Christmas ).
- Newsletter : The newsletter format allows you to share news about your company or its niche on a weekly or monthly basis.
- Retargeting: This type of email marketing involves sending automated messages based on a customer’s progress through your sales funnel. For example, if they added a product to their cart without confirming it, you could send them an email reminding them that their item will be saved for the next 15 minutes.
The Benefits of Email Marketing
Multifaceted and multi-purpose, email text services marketing easily adapts to your company’s resources and the results it seeks to achieve. But the reason it’s so popular with brands today is because this tool offers an excellent return on investment.
Overall, email remains by far the most cost-effective marketing channel, with an average ROI of 3,800% .
Marketers also estimate that email is 40 times more effective at getting new customers than social media.
And a buyer who receives an email offer will spend 138% more than another online buyer.
These are all indicators that demonstrate the value your company may have in investing in this acquisition and retention channel. Beyond its effectiveness, email marketing offers other benefits:
