With marketing automation, you can create automated scenarios, organize lead generation, and support your prospects and customers throughout their journey.
This allows you, for example, to set up an a prospect has given you their email address to download an e-book. You can also automate shopping cart reminder emails or combine a series of emails with other channels like SMS or social media posts.
Where to start: choosing software
The advantage of marketing automation tools is that you can program scenarios that will no longer require manual validation afterwards, saving you a lot of time.
Marketing automation is an important chile phone number library asset for many businesses, bloggers, etc. But it’s an almost indispensable feature for e-commerce and any company that wants to automate their commercial communications, such as purchase confirmations.
Marketo, owned by Adobe, offers a wide range of features, including email automation, social media posts, and display ads. You’ll also have access to a powerful lead management system and the ability to connect Marketo to your CRM.
Nearly half (45%) of them also manage their purchases from this same address.
A little bonus: Marketo lets you create email marketing: definition and best practices different workspaces with different access and rights for each user of the software. Perfect for large teams.
According to a study , 90% of Internet users consult their main address at least once a day.
Email is described as the most popular
If you don’t have an email marketing text services strategy in place yet, you’re missing out on sales opportunities and a great opportunity to build relationships with your customers and get to know them better!
It’s time to fix it: we’ll tell you how.
Benefits :
- Very comprehensive software with many features.
- A powerful lead management system.
Disadvantages:
- A high rate for SMEs.
- Rather complicated to use and preferably requiring a dedicated team.
- No full CRM integrated.
For whom?
Large companies and agencies. Marketo is software reserved for companies with a large budget and a dedicated marketing/IT team. But for this type of company, it’s very effective with many professional features.
