To begin, let’s take a look at the features and pricing of the 8 main software programs that will help you manage your marketing automation strategy.
(Note: All information presented below was collected in mid-January 2021)
Features of Marketing Automation Software
I can already see you turning pale at cayman islands phone number library the sight of this long table. But don’t panic! Finding marketing automation software that suits your needs isn’t that difficult.
Of course, you will need to make sure that the solution offers the channel you are interested in (SMS for example) or whether you need an advanced system like a CRM or not.
To make things easier for you, we can divide the software presented into two categories:
- Solutions offering basic marketing automation features, perfect for SMEs: Brevo, Mailchimp, Active Campaign, Plezi, Webmecanik.
- Solutions offering advanced CRM features, more suited to large companies: Hubspot, Marketo, Pardot.
Below, we’ll take a closer look at each solution, so you can learn more and identify the software that best meets your needs.
Pricing and support for marketing automation software
Here too, we see that there is a great write your newsletter like a copywriter disparity between the different solutions proposed.
We can divide software into two broad categories:
- Tools that offer affordable pricing for small budgets : Brevo, Mailchimp, and Active Campaign.
- More expensive tools that will require a larger investment : Plezi, Webmecanik, Hubspot, Marketo, Pardot.
More expensive solutions often offer more features, but are also generally more difficult to use.
It all depends on your needs, but for most SMEs text services or entrepreneurs just starting out, the features of more affordable software are more than sufficient. We’ll take a closer look at the offerings of each solution in the next section.
Also note that not all software offers a French interface and support. If you’re not fluent in the language of Shakespeare, consider choosing a solution like Brevo, Plezi, or Webmecanik.
