- Minimum cost per subscriber. A person decides for himself whether he will be interested in joining a group after seeing an
- advertisement in the news feed or other VK communities.
- High engagement of the target audience and fewer unsubscribes from the community after the end of the competition.
Cons . The competition costs include not only the prize, Compared to previous mechanics but also targeted advertising or advertising in
other communities. Otherwise, potential participants simply will not see the competition publication, and only community subscribers
will take part in the drawing.
You can set up advertising on VK platforms in 10-15 minutes in the simple interface of the PromoPult targeting module Compared to previous mechanics
Auto-generation of ad texts using ChatGPT, AI creative generator, automatic bid management, flexible targeting settings, clear analytics,
free labeling and no commission. You will find a detailed guide to setting up advertising yourself in this article .
Who is it for? Communities that want to increase the Compared to previous mechanics number of subscribers and attract the target audience in a short period (most
often targeted advertising is set up for 5-7 days).
Subscribers are more active in such contests, where there is no need to repost entries and “clutter” the feed of their page. The conditions
are simple – a subscription to the community plus a like on the contest publication.
VK giveaway based on comments to the post Compared to previous mechanics
Compared to previous mechanics, the conditions are complicated by the need to leave a comment under the contest publication. But the
quality of the selected audience and its interaction with the product is significantly improved.
Pros : Compared to previous mechanics
- Active involvement of the target audience.
- Introducing the brand to contest participants in real time (for example, when they need to study the product or manufacturer in more detail to write a comment in the giveaway).
- The resulting subscriber base can be used for retargeting.
Cons : Compared to previous mechanics
- In addition to purchasing the prize, you will have to spend eritrea business email list money on targeted advertising or advertising in other communities.
- The cost of one new engaged subscriber is quite high.
- Users get confused and lost in the actions, leaving comments not under the contest publication in your community, but where
- they saw the advertisement or on the pages of people who reposted the giveaway. Misunderstanding the contest mechanics results in dissatisfaction among users and possible complaints about the community.
Who is it for? ‘
Communities that want to increase the number of subscribers alternatives to thrive Leads at the expense of their potential target audience. In addition, such
giveaways can be used to segment the target audience by interests (if you correctly set up targeting for the contest publication).
In just four days of the competition, the publication was shared by 1,102 users and 1,045 comments were left about the brand’s favorite
products.
Creative competitions Compared to previous mechanics
Taking a photo, filming a video, writing a review of a product and other creative ideas are the basis of creative contests on the VKontakte
social network. A good way to actively engage the target audience and build trust in the brand. The results of the drawings are summed
up “manually” – by audience voting or jury members.
Pros : High loyalty and interest of participants in competitions, which can lead to the desire of users to study the product in detail. And
the company will be able to get new leads and increase sales.
Cons . High cost per subscriber and low participant engagement. europe email The growth of new subscribers is usually small, and participants may
have difficulty understanding the contest mechanics. Not everyone can come up with an original and creative creative contest that will
suit the target audience and the VKontakte social network as a whole.
