Search is expanding – along with everything else
 Google has been the front door to online information for so long now that it’s hard to imagine anything […]
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Clear, simple language
Using clear, simple language makes your content easier for everyone to understand, especially users with learning disabilities, language impairments, cognitive
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Subtitles, captions & transcripts for video
Subtitles and captions can help people with hearing impairments understand video footage. However, research has found that the majority of people
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The luxury travel demands driving growth in a post-pandemic world
Travel demands have changed since the pandemic and young, affluent travellers emerge as a key target audience – here’s how
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Travel most important to affluent youngers
Multiple studies are showing that travel is a priority for Millennials and Gen Z. As Millennials start turning 40, they’re becoming
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This is done through Google Ads
The next step is to set up your Google Shopping campaign.The first thing you’ll need to do when creating a new
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Visibility & visual clarity
Improving the visual clarity of your pages can improve the experience for people with a variety of sight impairments, learning
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Benefits of using Google Merchant Center
Beyond its integration with Google Ads (and, in some cases, precisely because of it), Google Merchant Center offers several benefits to its
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Young affluents are going big on travel
If we segment the data for travel activities to see how affluent travellers compare with global averages, the numbers are
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However the possibilities of Merchant
Center don’t end there. When you search for products in Google Images , for example, some have the label “Product”
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The Story of Glossier
Glossier started as a beauty blog before transforming into a multi-million dollar brand by focusing on a straightforward idea—minimalist beauty
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Why Should Businesses Focus on Niche Marketing Strategies?
Why Should Businesses Focus on Niche Marketing Strategies Have you ever wonder why some businesses thrive while others struggle? The
