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Why are the two internet giants going to work together? With the partnership, Twitter hopes to benefit from the more than 500 million people who visit the social network each month without logging in. The company is struggling to retain visitors, expand its user base and satisfy investors. With this collaboration, their number of visitors will increase. For Google, this collaboration is no less important. Google uses a very advanc algorithm to determine which website occupies which place within the search results. Google indicates that this depends on more than 200 “characteristics” such as the spe of a website, user-friendliness and content relevance in relation to the search term.

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Because Google now has access to Twitter’s data fe, they can benefit from even more information characteristics. For example, Google can track the volume of Tweets and see the interaction between users on certain search terms. With that information, Google can determine, among other things: – Which search terms are popular # hashtag use – Value of a Tweet How Kazakhstan Phone Number List many people view and interact with a Tweet? – Which Twitter users have a lot of influence – Measuring links and page strength Links that go to a specific page or links within Twitter itself Google can use this data to immiately respond to topics that are trending and thus give its users an optimal search experience.

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What does this collaboration mean for us? At the moment it is no more than an experiment and only available on mobile in America, but it has already been announc that the experiment will also be test on computers. Personally, I think it won’t be long before Twitter posts will be fully integrat into search results, as both parties can benefit greatly from this collaboration. When Twitter messages are fully integrat within the search results, I think that would be interesting for entrepreneurs! Which entrepreneur TW Lists does not want to be able to see in real time what is going on with his or her target group, interact and respond to this by, for example, using advertisements on trending topics.

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