The terms of the competition are to make a purchase of products in an offline or online store and become a participant in the drawing. Such competitions show explosive growth in sales if there is a valuable prize at stake, for example, a certificate for a large sum of money or a year’s supply of any goods.
Pros . Almost minimal number of non-target audience among the Buy-Win Contest to Increase contest participants, including “prize winners” and schoolchildren. Increase in the number of sales (and revenue) several times during the contest.
Cons :
- The need to prepare an expensive prize to motivate participants.
- There may be problems understanding the contest mecha Buy-Win Contest to Increasenics (they bought the wrong product, they can’t upload a receipt confirming the purchase).
- High cost of a new subscriber.
Who is it for? Communities that want to see an immediate increase in sales regardless of the number of community subscribers. Buy-Win Contest to Increase
In such a competition, the organizers will receive both an increase in sales of the product, and new reviews, and customer data from questionnaires.
You can increase sales through VKontakte contests, including for subscriptions, applications and other online products
Competition-action to increase traffic to the site Buy-Win Contest to Increase
The terms of the contest are to perform some action when visiting the site. For example, leave a review of a purchased product, take a survey or register for a loyalty program. Such contests generate inexpensive clicks to the site.
Pros : Low cost per click, increased audience loyalty to a product or service due to interesting competition mechanics.
Cons : Low audience engagement and high cost per subscriber. Potential contest participants may have trouble understanding the contest mechanics or be reluctant to click on unfamiliar links on the internet.
Who is it for? Communities that want to increase the number of clicks to the site and make their product more recognizable.
A classic example of a competition where there is a transition to the site and collection of audience questionnaire data
In this example of a competition, data collection through registration on a promo page was combined with completing daily tasks to increase community traffic.
The Chery competition is aimed only at Moscow residents to increase brand awareness and collect data on participants
So, the choice of contest mechanics depends on your goals and budget. To attract the maximum number of participants, you need to correctly compose the contest post.
Instructions: how to correctly compose a competition publication Buy-Win Contest to Increase
Let’s list the main points that a contest publication on VKontakte should contain. Follow them – this will reduce the risk of complaints
about the post and significantly reduce the number of questions from contestants.
- Describe the terms of the competition in detail: who the organizer is, the purpose of the drawing and other important
- organizational aspects.
- If the competition involves many conditions and rules, it is better to describe them in more detail in a separate document so that
- users will definitely read the competition post to the end (more on this below). The requirements are placed in a pdf or doc
- document and attached to the post along with a photo or egypt business email list other media files. You can also publish the conditions on your website, attaching a link to the competition rules to the post.
The competition specifies the exact time of the results, how the winner will be chosen and at whose expense the delivery of the prize will be carried out.
Don’t be afraid to create a detailed and long post that will contain all the important information about the contest. This will make the organizers’ job easier and will protect them from additional questions and complaints from participants. If the contest post on VK is beautifully and competently designed, users will most likely read it to the end.
We write down all the conditions for the competition in a separate document
Let us list a number of additional requirements that should be admitad will increase investments specified in a separate document (pdf or doc) so as not to overload the competitive publication with text.
- Users from which countries, cities or towns can take part in the contest. Why specify this? To attract only the target audience necessary for the community. For example, a showroom from Krasnodar, which sells clothes only in the store itself, does not need subscribers from other cities. It is another matter if the contest is held by an online store or an airline, whose clients can be subscribers from anywhere in the Russian Federation and even other countries.
Among the participants of the competition, only residents of several regions where the chain’s offline stores are located are designated
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Who organizes and pays for the delivery of the prize to the winner.
- Can fake pages participate in the competition? If not, europe email which pages will the organizer recognize as fake? It is better to write out this condition in detail in order to quickly and according to the rules prove that the contest participant’s page is fake. For example, the profile on the social network must be created no later than a month before the start of the drawing, the page must contain at least three real photos with the image of the person, the number of contest reposts on the wall is no more than five in the last week.
