How can businesses handle inactive email subscribers?

Every business has them: inactive email subscribers. These are the people who signed up for your email list but haven’t opened or clicked on an email in months or even years. Inactive subscribers can drag down your email marketing performance in a number of ways. They can lower your open rates, click-through rates, and deliverability. They can also damage your sender reputation, making it harder for you to reach your active subscribers. So, what can you do about inactive email subscribers? There are two main options: re-engage them or remove them from your list. Re-engaging Inactive Email Subscribers If you want to re-engage inactive email subscribers, there are a few things you can do: Send them a re-engagement email. This email should be personalized and relevant to their interests. It should also offer them a incentive to start engaging with your emails again, such as a discount, exclusive content, or a chance to win a prize. Segment your list. This will allow you to target your re-engagement emails more effectively.

For example you could segment your list by interest

Purchase history, or location. Use a drip campaign. This is a series of emails that are sent out over time. Drip campaigns are a great way to re-engage inactive subscribers because they give you the opportunity to build relationships with them over time. Removing Inactive Email Subscribers If you’ve tried to re-engage inactive email subscribers and they’re still not engaging, it may be time to remove them Photo Restoration Service your list. There are a few reasons why you might want to do this: It will improve your email marketing performance. Removing inactive subscribers will help to improve your open rates, click-through rates, and deliverability. It will protect your sender reputation. Email service providers (ESPs) take inactive subscribers into account when calculating your sender reputation. If you have a lot of inactive subscribers, it could damage your sender reputation and make it harder for you to reach your active subscribers. It will save you time and money.

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ending emails to inactive subscribers is a waste of time and money

By removing them from your list, you can free up your resources to focus on your active subscribers. How to Decide What to Do So, how do you decide whether to re-engage inactive email subscribers or remove them from your list? There’s no one-size-fits-all answer to this question. It depends on a number of factors, including the size of your list, the frequency of your email sends, and your TW Lists overall email marketing goals. However, there are a few general guidelines you can follow: If you have a small list, you may want to try to re-engage all of your inactive subscribers. This is because you don’t want to lose any potential customers. If you have a large list, you may want to focus on re-engaging the most valuable inactive subscribers. This could be subscribers who have purchased from you in the past.

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