Beyond the unconstructive interactive gimmicks

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 Beyond the unconstructive interactive gimmicks

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  It must be admitt that some mia have long been impervious to criticism and direct dialogue with readers. Journalists. A  particularly in the written press. A  have long display a vertical posture of “experts” whose mission would be to ucate the masses. Today. A  online mia are forc to re-examine this vertical culture and to confront readers more. Since the arrival of the Web and social networks. A  the role of the mia is much more dilut. A  in a context where everyone (or almost) has become a producer of information.

 

 The interactivity allow by

comments was. A  for example  a first step cell phone databaset forward (although with mix effects on the quality of public debate). The race for audience and the omnipresence of analytics in itorial offices is also a driving force behind these changes. And now… As American journalist Joy Mayer. A  author of a very good blog on trust in the mia. A  points out. A  itorial offices must be clear-ey about distrust and seriously review their relationship with readers.

 

A  some mia outlets are starting to

Really involve their readers in the itorial process. We often disabling and configuring analytics talk about “ engagement journalism . A ” even if the notion is very broad and a bit barbaric. This collaboration can take various forms. collecting ideas. A  testimonies. A  etc. A simple way to take the pulse of society and get out of one’s ivory tower – especially in itorial offices that rarely do field reporting.

 

 This work ethic mobilizes

fairly classic journalistic  Beyond the unconstructive interactive belgium business directory gimmicks skills (listening. A  curiosity. A  critical thinking). A  but with particular attention to maintaining a constant link of feback with readers. Involving readers in the itorial process is also a new way to capture the attention of Internet users and to retain some of them.

 

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