The video format is very popular with journalists when their online portal offers the technical possibility of running the videos in an integrated frame . Better SEO ranking without the medium losing its visitors to YouTube. Good, informative videos not only offer users of specialist media something new, but also provide emotionality .
They are attractive infotainment that is a welcome change for editorial teams and their media users. Publishing a PR information with a matching video also increases the . findability of the medium and improves the SEO ranking of the specific publication. Both benefit from this increased SEO relevance: the publishing specialist medium and the informing company.
In addition, combined press releases made overseas data up of text and video are predestined to be additionally drawn attention to via social media channels. Video-supported PR formats work not only in online media, but also in print media. There, the video can be quickly accessed using a smartphone and a scanned QR code. Alternatively – and somewhat more complex . better SEO ranking an augmented reality app can be used to bring the video from the specialist magazine to life.
Trend 3: Data PR
By providing B2B editorial teams with studies, market analyses and surveys and preparing them in text, it has always been possible to achieve good publishing success.
Annual reports have also always been the challenge of b2b sales data-based PR formats. About five years ago, a new genre was added . infographics provide readers with memorable analyses without a lot of text and can tell entire stories.
Today, against the backdrop of digitalization, the topic of data has become even more relevant for B2B communication. Data is the gold of the 21st century . better SEO ranking this sentence is now universally valid in business, including in PR. The term “data PR” describes the new paradigm of data-driven and data-supported communication belgium business directory by companies. Last but not least, data PR aims to ensure that communication is credible and convincing in digital channels – through good online content. Companies that make complex relationships that require explanation easier to understand and visualize in a meaningful way are becoming interesting, sought-after sources of input for specialist editorial teams.
The stories behind the data
Companies can build their data stories with data from a wide variety of sources – although the company’s own database of market analyses and business reports can also be supplemented with a wide variety of external sources, from Statista to Google Trends to GovData.
The extent to which data is accessible and available depends on the company’s own structure and size. It will often make sense to involve your own controlling department . Better SEO ranking management assistants or other departments in the company.
Your own online shop may provide interesting insights, as does social listening – observing trends in social media. Which stories are possible based on the data is determined by evaluating it. To identify stories.
You can either first formulate a hypothesis to be tested . Or take a more exploratory approach and thus be open to results. Identifying the worthwhile story behind the data is usually the . Biggest challenge in data PR. Modern technologies such as . AI and machine learning can help with this.
Data PR meets data journalism
As important as it is to provide journalists and their readers with data . Figures and facts, it is also essential not to get lost in boring columns of numbers.
It is often most effective to present the findings from the data visually. Visual messages are more attention-grabbing. They are generally better received, processed and remembered.
Infographics can therefore certainly have an entertaining character or even invite interaction. Digitally animated maps, for example . A re a good way to present statistical data with a geographical reference in an attractive way.
Whether animated diagrams, heat maps or self-running presentations – digital media are often grateful recipients of this material.
From the dpa to Der Spiegel to Bayerischer Rundfunk, many media houses already have dedicated data editors. Data journalism and data PR are two sides of the same digitization coin.
