Automated emails save you time and money.These emails are personalized based on the informationyou have, but don’t require someone to hit the “send” button every time.You define an email template that will then be sent directly, without human intervention, to your recipients based on conditions that you have pre-established.
There are two types of automated emails:
- Transactional emails : Sent following a transaction. Examples include booking confirmation emails, welcome emails when someone signs up for costa rica phone number library your newsletter, or appointment reminder emails.
- Marketing automation emails : These are sent based on your relationship with your recipient. Examples include emails sent after a white paper has been sent, or following a first visit to your website without a purchase.
Automated emails
Now that you know more about the different 5 examples and templates of promotional emails types of emails and their benefits for your business, it’s time to move on to the main points of email marketing.
These are points I’m drawing your attention to because they will allow you to send effective emails legally.
Collecting emails legally
To send emails, you need email addresses – logical . However, how you collect these addresses is very important.
The GDPR is a European regulation that protect text services s consumers’ personal data, including their email addresses.
To legally collect emails, you must go through a process called “opt in” .
This procedure allows you to record the collection and processing authorizations given by your prospect or customer.
Segment your mailing list
The bigger your email list gets, the more likely it is to contain very different people.
Segmenting your list means cutting it into several small lists of similar people.
Segmentation can be done based on age, lead source, first product purchase… the possibilities are endless!
This allows you to continue to offer each person on your list relevant and personalized content.
Read also: The art of segmentation in email marketing
