Beyond its integration with Google Ads (and, in some cases, precisely because of it), Google Merchant Center offers several benefits to its users. Specifically:
Improve the visibility of your products and website
both paid and organic, which can lead to increased sales.
- It’s compatible with a variety of platforms , allowing you to manage everything related to your ads from one place.
- Automate data management and updates when synchronized with your e-commerce site. This simplifies the management of large catalogs and reduces manual errors.
- It incorporates behavioral metrics , allowing you to precisely segment paid campaigns and optimize your strategies.
- It provides a more fluid shopping experience , with accurate and up-to- america cell phone number list date information, allowing for better decision-making. It also broadens users’ horizons by helping them discover new brands.
How to get started with Google Merchant Center?
Impatience must be american samoa business directory getting the better of you. So, here are the step-by-step instructions to help you get started with Merchant Center as soon as possible.
0. First and foremost, make sure all your e-commerce information is up to date and meets Google’s requirements.
- If possible, use structured data formatted with schema.org. This will help Google extract information from your website and, when compared to the data in the feed, improve its accuracy when promoting your products in search results.
- Typically, you’ll need to include the page title , price , availability , product ID , the corresponding URL freshmail alternatives for email marketing that converts , and good quality images .
- The first step to getting started with Merchant Center itself is to log in and register. To do this, you’ll need to provide some information about your online store, including:
- The URL of your e-commerce.
- The name of your business.
- A country of record
- Information about your physical store (if you have one).
- The second step is to validate your domain so Google knows you’re the owner of your website. To do this, go to “Settings” → “Business Information” → “Website.” Then, choose a validation method :
- HTML tag . Google will provide you with a code that you’ll need to paste into the <head> section of your website.
- HTML file . Download a validation file from Merchant Center and upload it to your site’s root directory.
- Google Analytics . If you have an Analytics account , you can use your tracking code to validate your domain.
