- Geotargeting. Allows you to customize your ads so that they are seen only by those potential customers who are in a given region or even a specific area. You can specify parameters down to the street.
- Demographic targeting. Differentiates the audience by age and provides more targeted impressions. Targeting by search queries. You can target advertising for a culinary blog to a wide Another advantage is that audience, taking into account all women aged 22 to 60. Or you can select
- Specific. You can take into account the type of operating system and even the brand of smartphone from which a person accesses the Internet in order to offer personalized advertising to owners of different gadgets.
Accordingly, when a potential client’s data matches the configured targeting, he is shown targeted advertising. Another advantage is that
Another advantage is that you can check the effectiveness and fine-tune it during the advertising campaign by analyzing data on clicks
and conversions. You can also launch several videos for different audience segments to understand how they react ― and choose the
most successful approach to each part of the target audience.
What is TV and Radio Retargeting? Where does the data come from?
Advertising campaigns on TV and radio are attractive because kenya business email list they reach a huge audience and have a deep emotional impact on the
viewer or listener. But there are also disadvantages: it is impossible to reach certain age groups and social democracies with advertising
for the simple reason that they simply do not sit in front of the TV.
If forty-year-olds spend a lot of time watching TV
then twenty-year-olds watch TV series and blockbusters from streaming platforms, live broadcasts on social networks, and shows and
concerts on pirate services. Therefore, the emergence of such for business operations an advertising tool as TV and radio retargeting was inevitable.
In the usual sense, retargeting is an additional impact on the target audience, capable of encouraging those who stopped halfway to buy.
However, it can be turned into a digital tool to increase the size of the reach of potential clients. The effectiveness of the impact can be
increased by targeting that part of the audience that is not covered by traditional TV shows. Another advantage is that
Digital broadcasting channels now offer the possibility of personalization: Another advantage is that
- Advertising becomes interactive: buttons or an interactive taiwan lists menu are placed in the video or banner, through which the viewer can immediately go to the advertiser’s website and make a purchase.
- Video hosting sites use online advertising formats tied to viewing content (OLV advertising). For example, a pre-roll, which automatically scrolls before the start of an online video. The user can refuse to watch the entire video, but he will have to watch part of it, otherwise the main video will close. A thorough knowledge of your target audience will help to interest the viewer and minimize possible irritation.
