As the device and operating system affect the user experience and content. The user experience of customers visiting on mobile devices is likely to be very different compar to those visiting on a computer. Therefore. It makes more sense to prompt them to download your company’s app when they visit your site. 2. Calls to action call-to-actions. As the name suggests. Direct your website visitors to specific actions and thus help convert the.
Visitor into a potential sales lead And personalization becomes more difficult
That’s why it’s important to show only certain calls to action. And even more important to personalize them bas on customer data. If your company keeps a blog and asia email list collects regularly returning readers. You can personalize them with an invitation to download additional material and later even talk to the seller. 3. Customer testimonials customer testimonials with logos on your website are proof of trustworthiness and improve your brand’s cribility. However. The recommendations do not have to appear the same to everyone.
But to personalize them to match the buyer persona
For example according to the industry. 4. Blog posts blog posts are useful content. Because with them you improve search engine visibility and attract an interest TW Lists audience to your products or services. You can tailor your website to recommend blog posts bas on the reader’s industry or previous interest. For example. New call-to-action how do you use hubspot smart content? Hubspot’s content management system (cms) takes full advantage of intelligent content targeting and personalization.