An email marketing agency’s portfolio (and more broadly, its client list) speaks volumes about its expertise and the quality of its work. Some will share it directly on their website, while others may send you, upon request, a sample of the email campaigns they have designed and managed.
This will give you a good overview of what they’re capable of, the sectors they’ve already worked in, and so on. Specializing in your industry can be a particularly important criterion for your business. You’ll be assured that your digital agency understands the challenges of your market, is familiar with your audience’s expectations, and so on.
2. Find out about the emailing tool(s) used
Another crucial factor when choosing an email marketing agency is to research the tool (or platforms) they use to launch your future campaigns. This will afghanistan phone number library give you a good overview of their features and the effectiveness of their work.
For example, a tool like Brevo will offer your web agency (and therefore your organization) the ability to segment and automate your emailing, as well as a wider choice of templates to create impactful campaigns.
Some agencies have even developed their own emailing software .
3. Compare email marketing agency pricing
Well beforehand, comparing the best email marketing agencies can’t ignore the rates offered by each provider. Look for agencies that are the most core ld raw technical suite transparent about their pricing and that specify as much as possible the services you’ll receive for each package. This will help you avoid unpleasant surprises. You can also check out reviews from previous clients, or even contact companies you know have worked with this agency to get more specific (and objective) feedback. This will also give you a good overview of how they collaborate with brands (availability, responsiveness, ability to adapt to client constraints, etc.).
4. The degree of specialization and customization offered by the agency
As mentioned above, it may be relevant text services for your business to call on a digital communications agency that specializes (or at least already has solid experience) in your sector of activity.
More broadly, it’s always more interesting (even if it can also be a little more expensive) to call on a specialized agency, which doesn’t tend to spread itself thin across several verticals or acquisition channels. Beware of five-legged sheep who, while claiming to do everything, often do it poorly.
