Brand valuations All Plans. a market analysis regarding market capacity. market value. and profit margins is also includ in the assessment. In addition. brand evaluations must be conduct by independent. objective evaluators against the criteria. This must ensure that reliable data is provid and check for relevance. consistency and appropriateness. Behavioral aspects also play an important role in all three approaches to financial aspects. Capital value-orient approach. determining the discount rate and determining the brand’s currency.
Requir In all three plans explain
Share Market price-orient approach. comparable Bosnia and Herzegovina Email List brands. copying similar brand In addition. other economic interests are also captur by the brand. Here. Standard sets itself apart from the competition by virtue of high recognition and high customer loyalty. It is also important to examine brand health. identify value drivers and analyze brand strength. In the analysis. brand awareness. image attributes and brand knowlge as well as attitude and loyalty are list as key points. Finally. the market relevance of a brand within a market or segment is determin bas on behavioral science. Market relevance describes the.
Cost adjustment-orient approach
Brand’s influence on customers’ purchasing decisions and the overall value. In this context. it is also recommend to consider possible future changes. Legal Aspects of Brand Valuation Brand valuation must also take into account legal aspects. since brand value can only be attribut to the owner of the trademark rights. This standard sets out the assessment of national laws for the legal protection of trademarks. Furthermore. legal framework conditions that positively or negatively affect brand value must be discuss. It is particularly worth mentioning TW Lists the uniqueness. scope and extent of use of points. as well as the degree of recognition and risk of deletion. The resulting criteria for.