As a result, webmasters and bloggers do not receive a real amount of reward for their target traffic, and many newcomers are not ready to enter the affiliate marketing market in such conditions. Brands do not always clearly understand where their “affiliate” share of clients and sales comes from, and they lose webmaster traffic and faith in affiliate marketing.
Admitad will continue to invest in the development and implementation of new tracking methods and increase the focus on training both managers and clients of the network. These measures will allow brands to gain more transparency and sales, and partners to receive fair compensation for attracted clients. The initiative has already been supported by leading agencies and major brands.
Why does lost conversions hurt both webmasters and advertisers?
Google, Apple and other IT giants are increasingly restricting tracking to protect user data. This puts the future of the affiliate marketing market at risk.
Experienced webmasters find it difficult to grow — they receive less profit and cannot actively invest in their development. Some of them — especially bloggers and content platforms — are at risk of disappearing due to lost profits. The current situation is pushing many to work with less transparent CPC and CPM models. New partners are also appearing less and less — they are not ready to enter a market where almost a third of their potential income is at risk.
Advertisers cannot correctly identify customer sources and adequately plan the development of their affiliate programs. If webmasters do not receive a fair reward for each attracted action, they stop cooperating with the brand, which means it receives less coverage and sales.
4 Steps Admitad to Solve the Problem of Lost Conversions
The problem has already been recognized in the international papua new guinea business email list arena and is being actively addressed. For example, Awin recently announced Conversion Protection . In the Russian market, Admitad became the first affiliate network to develop steps to improve the situation.
Step 1 – Advertisers transition to new tracking methods
We are already actively motivating advertisers to switch to more accurate and modern integration methods. Our managers help businesses quickly go through all the necessary stages. They also notify advertisers that programs that have not completed this process by June 1 will be included in the conversion forecasting system.
Admitad advocates the use of a hybrid integration method, in technical requirements and customizationwhich the server-to-server (S2S) method works in tandem with mobile integrations for accurate and seamless tracking of actions on any type of device. For even greater efficiency and transparency, we recommend supplementing this bundle with frontend integration, such as GTM. These are the standards that AliExpress and Yandex.Travel adhere to, for example.
Step 2 – Conversion Prediction System
Advertisers who do not switch to effective integration methods by June 1 will be included in the conversion prediction system. When working with them, webmasters will receive fair compensation europe email for unaccounted conversions based on network calculations. This measure will also encourage businesses to switch to new types of integrations as soon as possible.
Admitad will calculate compensation based on lost order forecasts, internal analytics and available market information. Additional sales will be automatically added to the programs.
Step 3 – Invest in Education and Development
Admitad will increase investments in the development of new tracking methods and more active implementation of those tools that have already proven their effectiveness against the backdrop of restrictions – for example, promo code and transactional tracking methods. In addition, we will be more active in training managers, webmasters and teams on the brand side.
