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After reading this blog, you will know exactly how to set up a landing page, fill it in and make it part of your online strategy. To work! What is a landing page? A landing page is a page on your website that is specially design to convert the traffic that lands on this page. This means that the visitor of this specific landing page performs an action. This action can be, for example, filling in a contact form or placing a purchase. The way a visitor arrives at your landing page differs. One visitor lands on your page after entering a specific search term in Google , while the other visitor may have click on a link in your newsletter or social mia update.

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If your page then meets the expectations of the visitor, there is a good chance that he / she will take an action. And that is of course your goal! However, it can happen that you manage to attract enough traffic to your landing page, but that the actual conversion does not materialize. Then it is important to take a closer look at your Hong Kong Phone Number List page and implement improvements. We help you with that. Your landing page as part of your online strategy There is a lot to consider when building and deploying your online strategy. Your landing page is therefore only one link in the chain – but a very important one. However, it is also necessary to properly map out the journey your visitor takes before he/she lands on your landing page.

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Fortunately, this journey is often largely in your own hands. Map the so-call customer journey by linking the landing pages on your website to the keyword they are found on, the social mia updates that contain a link to these pages, the newsletters you have devot to them and all others communications that TW Lists contain a link to contain one or more of your landing pages. Create landing page Then test the customer journey against the see, think, do & care model to find out whether you are skipping teps in the customer journey.

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