Human-to-human experience. Sony most famous and successful marketing campaigns in the history of stealth marketing. Sony Ericsson hir paid actors in U.S. cities to promote the phones and make calls in customers’ natural surroundings. Actors often stand in twos and threes at tourist attractions. such as New York’s Empire State Building or Seattle’s Space Nele. Masquerading as tourists. they us the scene as a backdrop and ask unsuspecting passers-by to take their pictures. At the time. passers-by thought tourists would give them cameras.
Ericsson’s decision spark one of the
When actors ask passers-by if they can use Barbados Email List their cell phones. time. it was an unfamiliar new product to most people. When passers-by hold the mobile phone. the actors all describe the mobile phone as cool. and choosing Sony Ericsson is the right decision. However. most passers-by were unaware that camera phones were operational. so actors took over the product descriptions. Sony Ericsson’s successful stealth marketing campaign has the following advantages over traditional TV or print advertising. Unusual experiences of customers Personal experience of new products makes a difference The second campaign.
Everyone is unfamiliar At the
Aims to cast actors in trendy bars and lounges TW Lists rest. of different scenes to better talk to strangers. As the conversation unfold. the phone rang and the actor answer. The phones are laid out in such a way that strangers can see the incoming call. even showing a photo of the caller. Another new feature at the time. In another scene. two women play an interactive version of the game in a bar. A few years later. mobile phone maker BlackBerry adopt a similar product display. We’ve shown you the event here. Sony Ericsson’s stealth marketing campaign last for several days and the manufacturer lost about US$. It became one of the best-selling mobile phones in different.