Imagine for a moment that you have created a thriving and profitable community on social media without a big budget or team. It may sound like a dream, but it is definitely possible. How?
After reading this article, you will know how to use storytelling as a strategy to grow your community and how to find your own story. You will also learn why it is all about trust, authenticity and letting go, resulting in your audience telling your story themselves.
War on attention
Brands are trying to meaningfully connect with audiences across multiple platforms in all sorts of ways. This is making country email list it increasingly difficult to grab attention. We call this the ‘ war on attention ’. According to some estimates, we scroll through approximately 300 feet of social feeds every day, making us much more selective about europe email what we pay attention to.
How do we decide what content deserves our attention? It’s all about trust. We want to make sure we’re not wasting our attention. We look for content that adds value, entertains, teaches us something useful, connects us with like-minded people, or inspires us. Brands that create this kind of content win.
An example: Wylder Goods
Wylder Goods is a small retail company run by about four people. Everything they do revolves around their mission. there are several key obstacles to implementing They focus on the modern, adventurous woman who wants to buy responsibly from companies that operate sustainably. So they are not trying to sell to all women who love the outdoors, but only to those who also want to buy their clothing and gear from environmentally friendly companies.
In just over a year, they’ve built a vibrant, active, and profitable social community on Instagram .
