The social network moderators do not independently search for those contests that are held in violation of the rules. The users
themselves leave a complaint to the technical support of VKontakte, and then specialists begin to check the contest publication. If the
complaint is confirmed, then the community is blocked A draw with basic rules with the following wording: “For holding dubious
contests and promotions.”
A community can be blocked, for example, for late summing up of the competition results. After that, users will see such an announcement instead of the community page.
Choosing the competition mechanics A draw with basic rules
Before launching a contest on VKontakte, it is necessary to decide what goal the organizer wants to achieve from holding it. For example, to increase the number of subscribers or community activity, develop partnerships with another brand, show a new product to a wide audience or attract new leads, and therefore, get sales.
Below we will consider seven main types of contests that are found on the social network. Each of them has its pros, cons and is suitable for different purposes.
Repost contest A draw with basic rules
The most common type of drawing on a social network, the conditions of which are simple – repost the competition publication and
subscribe to the community. Yes, as a result, you can collect a american samoa business email list large number of new subscribers, but not all of them will be the target
audience. Schoolchildren and so-called “prize winners” like to participate in such competitions, it is unlikely that you will be able to find
potential buyers and increase sales of the product.
Pros . The competition budget is minimal. There are no costs other than purchasing the prize for the drawing. During the competition,
especially in the last 1-2 days, there is an increase in the number of new subscriptions.
Cons . Uninteresting contest mechanics, which have already the training is conducted in bored VKontakte users. Low engagement of the target audience, little
chance of finding potential clients. Usually, such contests are attended by subscribers who are already in the community or those users
who participate in dozens of drawings every day for a prize.
Who is it for? Communities that don’t care about the target audience that joined the group at the time of the contest. This mechanic
will attract many new subscribers, but after the contest is over, the number of unsubscribes from the community will be huge.
The conditions of the competition are simple – subscribe to the community, repost the entry to your page, pin it and do not delete it until
the results of the drawing are announced
Audience Activity Competition – Likes Draw A draw with basic rules
A draw with basic rules: join the community and like the europe email contest post. If you approach advertising and targeting responsibly, then, as a
rule, such contests give good results – they attract the desired segment of the active target audience, which may well become a consumer
of the product or service.
