As a B2C brand, you likely have a broader target audience, and you are reaching out to them through various marketing strategies. But is email marketing one of them? If it isn’t, then you’re missing out.
on a lot of unparalleled opportunities for your business.
With a user base of 4.3 million in 2022, email is the king of B2C marketing, beating out social media, affiliate marketing, and SEO. It is estimated that jordan mobile database you get a $51.52 return on every $1 you spend on email marketing. Clearly, your investment in email marketing strategies pays off big time.
In this guide, we’ll walk you through the steps to create B2C email marketing campaigns and how to connect with users during their lifecycle journey.
What is B2C email marketing?
B2C or business to consumers email marketing refers to sending email campaigns to individuals rather than business owners to promote your product or services. The B2C emails target consumer emotions to get their attention and encourage them to buy.
A major contributor to B2C success is lifecycle emails – understanding the user’s journey and sending target emails at each touchpoint. You need to deep dive into the user behavior, and interaction with your emails and website to see what catches their attention and resonates with them the most.
For example, if a user checked out the footwear chine directory section of your email, and added it to the cart but didn’t checkout. This data allows you to nudge users with abandoned cart emails within a feasible time frame to compel them or remind them what they left.
Importance of B2C email marketing
Here is how having a B2C email strategy will help you grow your business:
• Offer one-to-one communication with the target consumer
Unlike social media, your email list is an asset you own. You can reach out to targeted subscribers with the right email and call to action. Besides, you get to build one-to-one connections as they have opted in to receive communication from your brand.
