Now that you’ve implemented a promotional email strategy that aligns with your customers’ expectations and your brand’s goals, it’s time to take action. Here are five inspiring email examples and templates you can use at different stages of your conversion funnel or with specific segments of your audience.
1. Convert more by offering a strong call to action: PayPal’s email example)
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PayPal is known for its promotional emails belarus phone number library that offer prospects and users a strong incentive to take action . In this case, the recipient is encouraged to use the app to shop online by offering them a $30 discount on their next order.
5. Don’t forget to follow up
Most of your business contacts receive dozens of emails a day. It’s therefore possible that they’ll miss yours or, not having time to respond at the time, will forget to do so. So, remember to follow up with the recipient if necessary with a follow-up email (friendly and not too urgent).
Medium Daily Digest is a promotional newsletter for the Medium website. Each email shares links to several blog posts with subscribers, based basics of the profession and its key aspects on their interests.
Each reader chooses their interests when signing up, allowing the company to share more relevant content and therefore have higher deliverability rates, open rates, and click-through rates.
Key takeaway: Segmentation and personalization are two crucial success factors for your promotional email campaigns. Use them to automate your email sequences and deliver more impactful content.
3. Special anniversary offers: the Nike example
Birthdays are a key moment in the relationship text services between your customer and your brand. It’s the perfect opportunity to boost customer loyalty and encourage repeat purchases by sharing a promotion.
The key tip: Automating these promotional sequences is absolutely essential for the operation to be profitable for the company. By automating your marketing, you can reduce the cost of these campaigns while generating additional sales.
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