Many commercial and corporate events have moved to online platforms with excellent results. Real-time digital communications have demonstrated a powerful impact phone number list on social media engagement. If you want your , just follow these recommendations.
1. Define your goals
To define the objectives of your virtual event, the first thing you should do is map out with your work area what you specifically want from this broadcast. Do you want to generate engagement? Increase sales? Generate awareness? Knowing what you want to achieve will allow you to set smart goals.
Once you have that answer, you can apply the OKR (Objectives and Key Results) system, which consists of three axes:
- The objectives
- Actions to achieve the objectives
- Measuring the implemented objectives
2. Choose the right platform
One of the most important decisions is which platform you’ll use to stream the event. The good news is that most options are very secure; streaming have evolved usb directory significantly in the last year. The most recommended options are:
Free Platforms
- ☛ Youtube
- ☛ Facebook Live
- ☛ Instagram Live
- ☛ VIMEO
- ☛ Google Meet
Payment platforms
- ☛ Zoom Business
- ☛ Stream Yard
- ☛ Akamai
- ☛ Stealthseminar
3. Choose sponsors for the event
Sponsors are an important factor in events, so you must recruit Describe in detail something them to further your goal. Furthermore, obtaining them is easier online because there are companies interested in investing in online events.
How do I know which sponsor is the best?
- Study potential companies, that is, those that offer added value to what you offer or sell.
- Investigate their virtual platforms to see if they have previously sponsored other companies.
- Don’t overdo sponsorships; remember to only hire the necessary companies that provide valuable content to participants.
A key point in contacting sponsors is to guarantee their benefits. Since your priority is ensuring they contribute profit to the event, they expect the same.
4. Create a pre-event communication strategy
Don’t just give your audience advance notice of the event; communications should be as strong as ever. Plan a content strategy to announce the event at least two weeks in advance (preferably longer if the event is paid), allowing time for registrations and digital branding.
Additionally, use tools to add invitations to your attendees’ calendars and build an email chain that serves as reminders at least once a week from registration, one day before the event, and minutes before it begins.
Here’s a guide on how to promote
5. Dedicate time to the presentation, speech or content of the event
Take the time to create a list of the content that will be presented during the event. Whether it’s a webinar or a corporate meeting, you should focus on creating a great presentation.
Develop a script
This guide serves to organize the ideas you’ll present and keep track of time. Avoid reading the slides, as this will detract from the professionalism of your presentation. An additional point is not to be afraid of improvisation.
Memorable presentation
Remember that you’ll be in front of both professional and non-professional audiences, and the image you convey in your presentation will be memorable. For this reason, the presentation’s appearance should reflect what you’re trying to sell. If your presentation is about image, then make an effort to design slides that reinforce what you’re saying.
Connect with your audience
Within the presentation, you should show statistical information that has an impact on their organizations, thus increasing the interest rate. Another important part of a virtual event is the Q&A session. It’s essential that you’re prepared and have the best answers to demonstrate the level of experience at the event.
6. Keep track of attendees
After the event, it’s important to follow up with potential clients to understand their impressions of the presentation. To do this, it’s recommended that you send an email with additional or complementary information about the event. You can also include a survey to understand their perceptions. This way, attendees will know you care about them and that you’re maintaining contact. At the end of the email, you can add a personalized call-to-action.
What are the tips for holding a successful event?
From what we’ve mentioned, you now have the knowledge and confidence to host a high-impact virtual event. Also, keep in mind that if you follow the tips outlined above, organizing quality events will be your specialty.
Send a reminder to guests
Virtual events offer reminders that facilitate time management, which can be distributed via email. Within the emails, you can add information about the topics to be covered, speaker names, and the presentation schedule.
Implement Networking
Companies attending the event need to build relationships with others, so it’s important to create a group of participants.
Design a networking room for entrepreneurs who want to talk to each other, where they will exchange business ideas.
Program of events
Creating a calendar is important because many attendees will be more interested in some presentations than others. As we mentioned, this calendar can be attached to an email as an image. There are also apps that create and share it to make the digitalization more interactive.
So, are you convinced to hold your event virtually? Make sure you redefine your objectives, promote the event, create quality content, and engage with attendees. These six key points will ensure you have a quality event.
